We are seeking a dynamic, strategic, and experienced Affiliate Marketing Manager to build, lead, and scale our affiliate and partnership programs across key e-commerce and social commerce platforms. This role is crucial for driving significant revenue growth, increasing brand visibility, and expanding our customer base through a robust network of creators, KOLs, and affiliate partners.
The ideal candidate will have deep, hands-on experience with the native affiliate systems of Shopee, TikTok Shop, Tokopedia, and other regional marketplaces. You will be responsible for the entire affiliate marketing lifecycle, from strategy and recruitment to campaign execution and performance analysis.
Key Responsibilities
- Affiliate Strategy & Vision: Develop and execute a comprehensive, multi platform affiliate marketing strategy aligned with the company's overall growth objectives, focusing on platforms like Shopee, TikTok Shop, Tokopedia, and Lazada.
- Platform Management & Optimization:
- Master and manage the back end affiliate dashboards and tools for each marketplace (Shopee Affiliate Program, TikTok Shop Affiliate, Tokopedia Affiliate, etc.).
- Set up commission structures, product promotions, and affiliate exclusive offers tailored to each platform.
- Continuously optimize campaigns based on performance data to maximize ROI.
- KOL & Affiliate Network Management:
- Identify, recruit, onboard, and manage a diverse network of high performing affiliates, including macro/micro-influencers, Key Opinion Leaders (KOLs), content creators, and community leaders.
- Build and maintain strong, long term relationships with key partners, providing them with the necessary tools, creative assets, and support to succeed.
- Negotiate commission rates, terms, and contracts with partners.
- Campaign & Promotion Execution:
- Plan and oversee affiliate driven campaigns for major events (e.g., 11.11, 12.12, payday sales), new product launches, and evergreen promotions.
- Collaborate with the marketing team to ensure affiliate campaigns are integrated with broader marketing initiatives.
- Drive affiliate participation in key activities like livestreams, video reviews (e.g., TikTok, Shopee Video), and content creation.
- Performance Analysis & Reporting:
- Monitor, analyze, and report on affiliate performance metrics, including traffic, clicks, conversion rates, sales, Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).
- Utilize platform analytics and internal data to provide actionable insights and regular performance reports to senior management.
- Team Leadership & Development:
- Build, mentor, and lead a high performing team of affiliate marketing specialists.
- Set clear goals, provide regular feedback, and foster a culture of innovation and continuous improvement.
- Budget Management:
- Manage the affiliate marketing budget effectively, ensuring optimal allocation of funds to achieve performance targets and a positive ROI.
- Industry Trends: Stay ahead of the curve on the latest trends, platform updates, and competitor strategies in the affiliate and social commerce landscape in Indonesia and SEA.
Qualifications & Requirements
- Experience: 5+ years of experience in digital marketing, with at least 3 years specifically focused on affiliate marketing in an e-commerce environment. At least 2 years in a leadership or management role.
- Platform Expertise: Crucial: Proven, hands on experience managing large-scale affiliate programs directly on Shopee, TikTok Shop, and Tokopedia. Experience with Lazada Affiliate is a strong plus.
- Network: A strong existing network of KOLs, content creators, and affiliate partners within the Indonesian market is highly desirable.
- Analytical Skills: Strong analytical and quantitative skills; ability to use data to develop and measure marketing campaigns. Proficient in Microsoft Excel / Google Sheets and familiar with e-commerce analytics tools.
- Leadership: Demonstrated experience in building and leading a team, with excellent project management and delegation skills.
- Communication: Exceptional communication, negotiation, and interpersonal skills, with the ability to build rapport with internal and external stakeholders.
- Language: Fluency in both Bahasa Indonesia and English (written and verbal) is required.