Company Description
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The role of the Athlete Communication Manager shapes and drives strategic communications through storytelling, earned media and influencer relations. This role is responsible for creating and managing communications strategies for Red Bull projects, events, and athletes, using the full mix of communications and media tools (editorial/content, PR, distribution, and platforms). The role will ensure these strategies are effectively delivered across earned, managed, and owned channels, as well as through external partners. Working across the full Red Bull Media Network, this role will lead projects to maximise the impact and reach of key activities through public relations, while partnering closely with Content and Programming teams to ensure a consistent message is amplified across the market.
Job Description
STRATEGY AND PROJECT PLANNING
- Plan and activate communications around Red Bull events, projects, and athletes, ensuring all media and communication activity stays on brand.
- Generate positive, organic conversation around Red Bull through earned media, influencer amplification, and strong editorial relationships.
- Align with key stakeholders in the Red Bull Media Network (Content, Programming & Creator Marketing) to develop and execute individual 360 media plans for our programs and events across third-party media and owned channels.
- Brief and support the crisis communications workflow through the business for a variety of programs.
ATHLETE MEDIA COMMUNICATIONS
- Turn athlete marketing initiatives into compelling media opportunities by identifying and developing content and storytelling ideas in close partnership with the Athlete Marketing team.
- Lead the athlete media strategy, creating integrated 360° media plans that maximise athlete visibility and engagement across the year and across multiple business functions.
- Identify and pitch compelling athlete stories to local media, transforming marketing concepts into engaging media coverage and impactful earned media opportunities.
MEDIA RELATIONS AND GENERATING WORD OF MOUTH
- Identify the media, voices, and platforms that matter most to our projects, building long-term relationships that drive meaningful coverage and conversation.
- Develop and maintain strong relationships with key Australian news, culture and lifestyle media.
- Spot and activate earned media opportunities across podcasts, creators, social-first platforms, niche communities, and non-traditional outlets.
- Deliver strong PR execution, including media releases, story pitching, key messages, media briefings, and training.
STAKEHOLDER MANAGEMENT AND BRAND BUILDING
- Manage agencies, freelancers, and media partners, with ongoing performance review.
- Oversee budgets and reporting with project managers to maximise impact across key projects.
- Build strong relationships with the wider Marketing team, athletes, partners, and influencers.
- Contribute creative and critical thinking during annual business planning and project development.
- Ensure brand integrity and credibility are maintained across all communications activity.
Qualifications
- 5-8 years’ experience in Media, Communications or PR
- Proven experience developing and executing communications strategies within the sports, athlete, or sporting industry. Experience across team sports and/or action sports (surf, skate, snow, bike) is highly regarded.
- Strong knowledge of the Australian media landscape, with an established network of media contacts.
- Highly organised, with strong project management skills and the ability to work independently and cross-functionally in a fast-paced environment.
Additional Information
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.