Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.
Rippling connects payroll, HR, IT, Finance, and Workforce operations in one system. In some industries, those problems are tightly linked, and that is where Rippling has the strongest right to win. Our Audience GTM team builds the go-to-market motion for those industries, starting from the buyer.
As the Audience Marketing Manager for Verticals, you’ll own the strategy and growth of Rippling’s priority industries, operating each vertical like a business. You’ll set the agenda, align teams across Demand Gen, Growth, SDRs, and Sales, and drive the sales-qualified opportunity (SQO) targets for each industry.
You’ll start with the buyer and their buying group, understanding how owners, operators, HR, Finance, and IT leaders evaluate and purchase solutions. You’ll translate those insights into differentiated audience messaging, integrated vertical campaigns, a coordinated campaign calendar, and the sales plays and talk tracks that help reps win. While Product Marketing owns positioning for individual products, you’ll own the industry-level narrative and go-to-market strategy across Rippling’s portfolio, connecting our products to the needs of each vertical and driving measurable pipeline growth.
This is a high-ownership, 0 → 1 builder role. You’ll build the vertical audience motion from the ground up and own its number: SQOs, sourced pipeline, and ARR by vertical, plus win rate in each vertical. It’s ideal for someone who thrives in ambiguity, acts with urgency, and learns a new industry fast.
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.