📄 JOB DESCRIPTION
The Strategic Plan & Capabilities Lead orchestrates the delivery of the 3-year marketing strategic plan (Elevate plan). The role also builds the capabilities the marketing organization needs to execute it.
Acts as the PMO of the plan: tracks the 4 growth engines and their sub-initiatives, consolidates delivery achievement, and produces executive materials (monthly reports, quarterly reviews)
Designs and deploys the capabilities development framework (onboarding, career paths, training, marketing academy) to spread expertise within and across the marketing poles.
Works cross-functionally with pole heads, initiative owners, HR and Data & Insights. Partners with the AI & Process BPO on AI upskilling.
Actions with full autonomy and responsibility: run plan tracking and governance rituals, challenge initiative owners on milestones, build and maintain reporting, design and deliver training and onboarding content, maintain the Career Path toolkit with HR.
Actions with supervisor intervention: changes to plan scope or priorities, training investments, require Marketing Excellence Director validation (and HR where relevant). Monthly review of plan status and capabilities roadmap.
Control: monthly executive report, quarterly roadmap reviews, plan achievement rate (% delivery), onboarding completion and training effectiveness KPIs.