Business Development Representative - Hospice

Make a difference where compassion meets community. As an Account Liaison with Arc Hospice & Palliative Care, you’ll build trusted relationships with healthcare providers, patients, and families across Lake and Sumter Counties. This role is ideal for someone who thrives on connection, believes in the power of hospice, and wants to bring comfort and clarity to those navigating end-of-life care.

Overview

The Account Liaison is responsible for building and maintaining relationships with referral sources to promote awareness of Arc Hospice & Palliative Care services. This field-based role generates new business opportunities, supports referral conversion, and serves as a key representative of Arc within the community. The Liaison collaborates closely with operational and clinical leaders to ensure alignment between referral needs and service capabilities. This is a performance-driven role focused on consistent outreach, education, and engagement across the assigned territory.

Key Responsibilities

• Represent Arc Hospice & Palliative Care in the community with professionalism and compassion.
• Develop and maintain strong relationships with physicians, hospitals, nursing homes, assisted living facilities, senior communities, and other referral partners.
• Meet with patients and families to review hospice philosophy, explain services, answer questions, and obtain signed consents for care.
• Educate healthcare providers and community members on hospice and palliative care services.
• Conduct in-services, presentations, and community outreach events to raise awareness.
• Support referral generation and facilitate timely communication with the intake and clinical teams.
• Identify opportunities for partnership or collaboration to enhance access to care.
• Track outreach activities and maintain accurate records in accordance with company documentation standards.
• Maintain awareness of competitor activity and market trends in the assigned territory.
• Participate in team meetings and contribute to ongoing strategy and planning discussions.
• Support the company’s mission to deliver high-quality, person-centered care.
• Maintain confidentiality and adhere to all HIPAA regulations.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree preferred.
• Minimum of two (2) years of experience in healthcare sales, business development, or marketing; hospice or home health experience strongly preferred.
• Strong interpersonal, communication, and relationship-building skills.
• Ability to educate diverse audiences about hospice services with clarity and empathy.
• Highly organized, self-directed, and goal-oriented.
• Proficient with Microsoft Office and electronic medical record systems.
• Valid driver’s license and reliable transportation required.
• Demonstrated empathy, sensitivity, and ability to support patients and families from diverse backgrounds.
• Demonstrates a strong commitment to delivering high-quality, person-centered care that reflects Arc Hospice & Palliative Care’s mission, values, and standards of dignity, respect, compassion, and integrity.