Job Title Business Development Associate Job Summary Mahshell Soft Ltd is seeking a motivated and results-oriented Business Development Associate to support customer acquisition, lead generation and business growth. The Associate will identify potential customers, communicate the company's products and services, support sales activities and maintain relationships with prospects and customers. Key Responsibilities Identify and research potential customers and business opportunities. Generate and qualify leads through online and offline channels. Contact prospective customers through phone calls, email, WhatsApp and other approved channels. Present Mahshell Soft's products and services to prospective customers. Conduct product demonstrations where required. Follow up with prospects throughout the sales process. Maintain accurate records of leads and sales activities. Update customer and prospect information in the company's CRM or designated systems. Support preparation of sales proposals and quotations. Assist in achieving monthly sales and business development targets. Gather market and competitor information. Collect customer feedback and communicate insights to management. Build and maintain professional relationships with prospects and customers. Participate in marketing campaigns and business development activities.