We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease. We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Campaign Manager (DataDirect) in our Demand Generation team and help us do what we do best: propelling business forward.
We’re looking for a Campaign Lead who strategizes, executes and optimizes integrated marketing programs that drive lead generation, pipeline growth, product adoption and retention for the DataDirect portfolio. You will design full-funnel programs, apply AI responsibly to increase speed and quality, and partner closely with Sales and Analytics to improve conversion and ROI. The role primarily follows European hours with occasional early overlap for U.S. East Coast meetings.
Please note that this is a maternity cover position with an approximate duration of 1 - 1,5 years.
In this role you will:
- Design, execute and optimize integrated campaigns to meet reach, lead, conversion, pipeline and bookings goals
- Build stage-specific programs across the buyer journey and sales-marketing funnel with minimal guidance
- Translate positioning, messaging and personas into targeted segments and SQL-generating motions
- Fill the top of the funnel and nurture prospects to defined quantity and conversion targets
- Apply AI-assisted workflows with human QA and responsible-use practices across planning and optimization
- Run a diverse mix of tactics: webcasts, SEO, SEM, retargeting, content syndication, social and live events
- Partner with Sales to align processes, handoffs and feedback loops for higher win rates
- Analyze demand creation stages to identify conversion lift and pipeline opportunities
- Collaborate with Analytics to monitor performance, diagnose drop-offs and prioritize tests
- Produce clear recap summaries with insights, ROI and recommendations to iterate programs
- Measure programs at multiple levels of detail and present findings to technical and non-technical audiences
- Participate in planning and reviews with senior leaders across the business unit and marketing
Your background:
- Mid-to-senior experience in campaign management or demand generation
- Deep understanding of designing, running and optimizing integrated campaigns
- Proficient with marketing automation systems and CRM platforms
- Strong analytical skills with a track record of improving conversion and pipeline
- Skilled in A/B testing, funnel analysis and translating data into actions
- Clear communicator who can present results and recommendations to stakeholders
- Comfortable operating independently and leading smaller projects within cross-functional teams
- Able to collaborate across European and U.S.-based teams with occasional schedule flexibility
It will be beneficial if you have:
- Experience with SEO/SEM, retargeting, content syndication and event-led programs in B2B contexts
- Familiarity with responsible AI practices, experimentation frameworks and QA standards
- Exposure to CRO and landing page testing tools and methodologies
- Experience partnering closely with Sales on process optimization and pipeline acceleration
- Background with analytics dashboards and reporting to senior stakeholders
If this sounds like you and fits your experience and career goals, we’d be happy to chat.
What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:
Compensation
Vacation, Family, and Health
30 days paid annual vacation.
An extra day off for your birthday.
2 additional days off for volunteering.
Premium healthcare and dental care coverage.
Additional pension insurance.
Well-equipped gym on-site with CrossFit equipment and a climbing wall.
Co-funded Multisport card.
Flexible working hours
Free underground parking with a designated space for bikes, motorbikes and electric scooters.
Apply now!
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