The Category Advisor Analyst plays an important role on the Red Bull Walmart Category Advisor Team by providing strategic analytics, shopper insights and modular expertise while supporting one of the fastest growing and dynamic categories in the Food and Beverage industry. The Category Advisor Analyst candidate requires advanced working knowledge of all resources and tools required to complete and present category development related projects. Data resources and tools include syndicated scan (Circana/Nielsen), advanced JDA, planogram/matrix automation and retailer transaction/loyalty data (i.e., Luminate), BI/Tableau reporting, Numerator, etc. This position will provide reporting and JDA space support and act as the key Category Management resource on the Walmart category advisor team.
Key internal interactions are with the Red Bull Walmart Category Advisor Team lead by the Sr. Category Advisor. Externally, this position primarily interacts with buyers, modular planners and other internal Walmart teams.
CUSTOMER ANALYSIS
Assist the Energy Drink Category Advisor team support the Walmart buyer with the modular process.
Creation and execution of modulars in JDA (i.e., product libraries, custom highlights, labels, tables, etc.).
Maintain store and item master trait lists and communication with relevant Walmart teams.
Utilize planogram automation processes (Engine, Shelf IQ, etc.) while driving shopper centric planograms.
Creation of category and shopper presentations, founded on research and analysis to achieve category and retailer objectives using best-in-class industry tools (Mintel, Kantar, Luminate, Circana, Numerator, etc.).
Track, measure, and communicate results from in-store and online category initiatives.
Research mindset, seeking to always answer the questions of how and why and provide depth to audiences.
Track record for building winning customer relationships.
CATEGORY & BRAND ANALYTICS
Strategic and start-up attitude, eager to learn, and elevate the Energy Drink category at Walmart.
General analytic curiosity and willingness to adopt/learn new approaches to analyzing data.
Apply third party research resources to inform and direct strategy for the channel and the category.
Work with the Shopper and Consumer insights teams to identify key shopper groups or purposes at Walmart.
Generate and interpret reports, turning insights into action that support Walmart’s category development strategy.
Support Walmart buying team needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and customer service.
2-4 years related work experience
Bachelor’s Degree preferred
Strong story telling skills using data/research/analysis
Ability to present industry and category information in a way that establishes rapport, persuades others, and provides the audience with a clear understanding of the business issue at hand
Broad general knowledge of the CPG industry
Advanced Excel skills including pivot tables, slicers, and formulas to automate and add value to reports; Tableau a plus
JDA space planning software experience required
Excellent oral and written communication skills
Expert in Microsoft Excel, PowerPoint, and Word
Self-starter, detail oriented, highly organized, ability to multitask and work in a team-oriented environment
Understands the need for accuracy, timeliness, and a sense of urgency when needed
Enjoys working in a fast paced, quickly evolving role
Strong customer service aptitude and retailer facing experience
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $64,000 - 96,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.