We are looking for a dynamic Content & Creator Manager who understands the creator ecosystem and can work across influencer marketing, YouTube, content partnerships, and creator monetisation. The role will involve managing end-to-end influencer marketing initiatives while also identifying and developing new opportunities across Creator Growth & Monetisation (CG), YouTube channels, content IPs, and AnyCreator Stream (YouTube Live Streaming). The ideal candidate should be comfortable working with brands, agencies, creators, YouTube channels, and internal teams, with a strong understanding of how creators and content can be transformed into scalable business opportunities. This is a hands-on role that combines creator management, campaign execution, outreach, opportunity development, and ecosystem building.
What You'll Do:
1. Influencer Marketing & Creator Management
- Manage end-to-end influencer marketing campaigns across platforms and creator categories.
- Work closely with creators and influencers for campaign briefings, content development, deliverables, timelines and execution.
- Identify relevant creators based on brand objectives, audience, content category and campaign requirements.
- Support creator negotiations, commercials, contracting and campaign coordination.
- Work closely with internal Influencer Marketing, Strategy, Operations and Account teams to ensure smooth campaign delivery.
- Build and maintain strong relationships with creators, talent managers and creator networks.
- Identify new and emerging creators who can be developed into long-term brand partners.
2. Creator Growth & YouTube Channel Development
- Support the growth of the Creator Growth & Monetisation (CG) business by identifying and onboarding relevant YouTube channels, publishers and content partners.
- Conduct outreach to YouTube creators, publishers and channel owners to explore potential partnerships with AnyMind.
- Evaluate channels based on content quality, audience, scale, monetisation potential and brand suitability.
- Identify opportunities to monetise creator and publisher ecosystems through advertising, brand integrations, content partnerships and other revenue streams.
- Build a strong pipeline of YouTube channels and content partners across relevant categories.
- Develop long-term relationships with creators and publishers beyond individual campaigns.
3. AnyCreator Stream & YouTube Live
- Support the development and growth of AnyCreator Stream, AnyMind’s YouTube Live Streaming solution.
- Identify and onboard relevant YouTube Live creators and gaming/content channels onto the platform.
- Build relationships with streamers and understand their content, audience and monetisation requirements.
- Explore opportunities for brands to integrate with live-streaming creators through sponsorships, branded integrations and customised formats.
4. Outreach & Business Opportunity Development
- Proactively conduct outreach to creators, YouTube channels, publishers, agencies and potential partners.
- Build and maintain a structured pipeline of creator, channel and content partnership opportunities.
- Explore new categories, creator segments and markets that can contribute to the growth of the Content & Creator business.
- Participate in client discussions, pitches and solution development where creator/content expertise is required.
- Work with the leadership team to identify new business opportunities across Influencer Marketing, Creator Growth, YouTube, Live Streaming and Affiliate/Commerce-led solutions.
- Support proposal development and commercial discussions when required, while the primary focus remains on opportunity identification and ecosystem development.
Who You Are:
- 3–6 years of experience in Influencer Marketing, Digital Media, YouTube, Creator Management, Content Partnerships, MCNs or the broader creator economy.
- Strong understanding of the Instagram & YouTube and creator ecosystem.
- Experience working directly with creators, influencers, publishers or talent managers.
- Hands-on experience in managing influencer marketing campaigns and creator deliverables.
- Understanding of YouTube channel monetisation, content formats and creator business models.
- Strong communication, relationship-building and outreach skills.
- Ability to identify opportunities and convert creator/content relationships into potential business opportunities.
- Good understanding of brand integrations, sponsorships and branded content.
- Strong project management skills with the ability to manage multiple creators, campaigns and stakeholders simultaneously.
- Comfortable working in a fast-paced environment with evolving priorities.
Good to Have:
- Existing relationships with YouTube creators, publishers, gaming creators or content partners.
- Experience with YouTube MCNs / channel management.
- Experience with YouTube Live Streaming or gaming content.
- Understanding of creator monetisation, content IPs and publisher partnerships.
- Exposure to affiliate marketing, creator commerce or performance-led creator solutions.
- Experience working with creator platforms, talent agencies or digital media companies.
- Strong interest in emerging creator formats, AI-led content and new monetisation models.
What This Role Offers
- Opportunity to work across Influencer Marketing, YouTube, Creator Growth and Live Streaming.
- Direct exposure to creators, publishers, brands and the broader digital content ecosystem.
- Opportunity to help build and scale new creator-led business opportunities within AnyMind.
- Exposure to emerging areas such as YouTube Live, creator monetisation, content IPs and creator commerce.
- A role that combines creator management, campaign execution, ecosystem development and strategic opportunity building.
Additional Benefits
1. Competitive salary
2. Annual paid leaves (30 days which includes casual leave, sick leave and earned leave).
3. All-hands Meeting (after probation)
4. Flexible working environment.
5. Over and above Health Insurance for self, spouse, two children. Insurance Premium amount borne by the company.
6. Working hours: 10 am - 6:30 pm (Mon - Fri).
7. Online and offline company events (TGIF, birthday and holiday events, etc.).
8. Events (TGIF, birthday and holiday events, etc.