Company Description
The Creator Marketing Manager is responsible for managing and executing the Creator Marketing strategy
within their respective market, ensuring alignment with global strategies while adapting to local needs. This role
involves close collaboration with internal and external stakeholders to drive innovative and impactful creator-led
projects and activations. He/She is responsible for developing and maintaining a strong, impactful and brand
fitting Creator roster. Ensuring credible brand & product integrations in content.
Job Description
Strategy
- Develop and own the strategic framework for Creator Marketing within the market, adapting global strategies to local business objectives
- Ensure all Creator activities align with broader business goals and contribute to brand and can love
Relationship & Collaboration
- Build, maintain, and manage an impactful, relevant and brand fitting Creator roster with focus on strong and trustful relationships
- Set up extraordinary Creator experiences as well as integrations into relevant and fitting playgrounds/ project/ events/ formats and ideas
- Constantly pitch new talents to expand the pool of creators across platforms and stay up to date on all trends and developments in the industry
- Support various business units (e.g., Sports, Culture, Brand) by integrating Creators into existing and new Events and Projects, whenever reasonable.
- Plan, execute, and report on creator-led projects, ensuring they meet objectives, support Creators ambitions and ultimately add value to both (Red Bull and the Creators)
- Maintain a strong focus on ongoing and credible product integration into the everyday life and content of Creators
- Ensure that all content created by or with Creators aligns with guidelines and maintains authenticity
Tools and Reporting
- Monitor, track, and report on the performance of the full program
- Continuously refine reporting and processes to measure the effectiveness of Creator activations and share insights & learnings with the broader team (incl. HQ)
Qualifications
- +3 years experience working professionally within the Creators / Social Media Influencers industry or related businesses, media and event production
- Good knowledge of the Creator Marketing scene and a great feeling for content and trends
- Strong communication skills and loves to be connected and surrounded by people
- A history of working with creators, contracts and content creation
- Clear understanding of entertainment, creators’ industry
- Strong project management skills (team of specialists, leading external agencies, production companies, freelancers, etc.), presentation and motivational skills
- Creative and innovative mindset, open to new things
- A strong ability to write, present, and articulate ideas clearly
- Team player, creative, communicative, sociable, informative, open-minded, ingenious, relaxed, genuine, networker innovative and self-motivated with a ‘can do’ attitude and focused on delivering results