- Build brand presence - Grow and manage the company's social media channels with consistent, on-brand content with good story-telling. - Create content - Produce photos, videos, and copy that showcase the farm, products, and behind-the-scenes operations. - Write compelling copy - Craft captions, ad copy, and marketing messages that drive engagement and sales. - Plan campaigns - Develop and execute content calendars and promotions to boost visibility and reach new customers. - Track and optimize - Monitor engagement and sales metrics, and adjust content strategy based on what's working.