Job Description
Role Summary
This role is responsible for leading the growth and development of Cboe’s retail business in APAC with existing key broker/channel partners and bringing in new brokers to offer Cboe futures, index options, crypto and prediction markets. The successful candidate will have passion for the retail segment, proven sales leadership experience, an entrepreneurial / investment mindset, and collaborative spirit. This role will have a strong partnership with their Americas and EMEA sales lead counterparts and with key partners across Marketing, Education, Data Services and Derivatives Product. This role will have an active voice in helping shape and evolve our global Retail strategy.
Key Responsibilities
Commercial Growth
- Own the APAC retail broker sales strategy, pipeline, and revenue targets for derivatives products
- Build and deepen relationships with retail brokers, neo-brokers, super-apps, and fintech platforms, including C-suite and product decision-makers
- Identify and win new broker access, onboarding, and product-listing opportunities (e.g., new product enablement, expanded market access, new client segments)
- Develop joint go-to-market plans with brokers, including co-marketing, campaigns, and promotional programs in collaboration with our Marketing team
Product & Market Engagement
- Act as the regional voice of the customer, translating broker and retail trader needs into product, education and marketing feedback
- Position derivatives products (index options, volatility products, short-dated options, futures) with a focus on risk management and responsible use
- Lead investor education initiatives with brokers, including webinars, content, trader events, and platform integrations with Options Institute
- Proactively monitor shifts in the APAC retail landscape and emerging trends to provide actionable insights that inform our Retail strategy and product development.
- Represent Cboe at industry conferences, customer forums, and client events
Strategy & Collaboration
- Partner with Product, Marketing, Education, Market Data and Legal teams to deliver broker onboarding and product launches
- Work with Legal and Compliance on retail suitability, marketing standards, and cross-border distribution requirements across APAC jurisdictions
- Monitor competitor activity, regulatory change, and retail trading trends in the region, and advise senior leadership
- Provide accurate forecasting, pipeline reporting, and account planning to senior management
Required Qualifications
- 10+ years in derivatives sales, distribution, or business development within an exchange, broker, market maker, or financial technology firm
- Proven track record selling to or partnering with retail brokers or retail-focused trading platforms in APAC
- Strong working knowledge of listed derivatives, particularly options, and retail trading behavior
- Established network across APAC retail brokerage and fintech ecosystems (e.g., Singapore, Hong Kong, Japan, Australia, Korea, India, Southeast Asia)
- Understanding of the regulatory environment for retail derivatives distribution across APAC (MAS familiarity strongly preferred)
- Demonstrated ability to influence senior stakeholders and close complex, multi-stakeholder deals
- Bachelor’s degree in Finance, Economics, Business, or a related field
- Multilingual (e.g., Mandarin, Cantonese) a plus
- Familiar with technology, data and systems - Salesforce, Sigma and Business Intelligence reporting tools
Success Measures (first 12-18 months)
- Growth in derivatives volume and revenue from trackable retail broker channels in APAC
- New broker partnerships signed and live, plus expansion of existing partnerships
- Increased share of retail broker clients trading Cboe products
- Delivery of joint marketing and education programs with measurable engagement
Any communication from Cboe regarding this position will only come from a Cboe recruiter who has a @cboe.com email or via LinkedIn Recruiter. Cboe does not use any other third party communication tools for recruiting purposes.