POSITION SUMMARY
The Division Marketing Manager supports Seaton Senior Living Management Company’s communities by developing and executing marketing strategies that drive lead generation, occupancy growth, and measurable ROI. Success in this role is achieved through marketing planning, performance analysis, budget tracking, reporting, agency and vendor coordination, and cross-functional collaboration with Sales, Paid Media, Web Operations, STAT Marketing, and corporate subject matter experts to identify opportunities, optimize results, and support business objectives.
This role is expected to dedicate the majority of its time to high-impact marketing support, including marketing planning, performance optimization, data analysis, occupancy planning, and campaign coordination. Communication, creative review, vendor coordination, and administrative tasks should support these efforts while maintaining focus on improving lead quality, lead volume, and occupancy growth.
This is a remote position with a preference for candidates located in the Northeastern United States, though candidates throughout the Eastern Time Zone will be considered. The role requires approximately 10% to 20% travel and follows a typical work schedule of 8:00 AM to 5:00 PM EST.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Educational Requirements and Experience:
Knowledge, Skills and Abilities:
Language Skills: Above average communication skills.
Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commission’s proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Other Skills and Abilities: Ability to articulate data and share insights with senior teams and investment partners; Ability to track, analyze and report data on ROI including Cost Per Leads, Cost Per Move-In, Cost Per Channel; Excellent writing, grammar, editing, and copywriting skills required. Ability to thrive and multi-task in a fast-paced, high-pressure environment.
ENVIRONMENTAL ADAPTABILITY
Works primarily indoors in a climate-controlled setting.
PHYSICAL REQUIREMENTS
The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk or hear for extended periods of time. The employee frequently is required to use hands or fingers to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk for extended periods of time. The employee must occasionally lift and/or move up to ten pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.