Company Description
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.
Are you ready to responsible for leading our journey of accelerated, sustainable growth in ecommerce in Latin America?
In this position you will lead and develop the overall agenda via strategic partnerships with online retailers, platforms and cross section of industry stakeholders. Support the local teams lead bricks&clicks with the National and Regional Key Account teams. Connect Brand and Sales to further drive online execution, winning vs competition with integrated plans areas.
This role is directly responsible for pure online retailers (Pure Players and Market Places), but also to deliver the ecommerce strategy and guide to all regional players (Bricks & Clicks) across the country.
Job Description
BUSINESS DEVELOPMENT
- Develop the customer/channel strategy for LATAM.
- Build and maintain relationship with regional key players.
- Lead the negotiations and follow up of business for top 5 markets.
- Train/engage KAMs of top 5 markets on POSA/Bricks and Clicks strategy and tools, also together with Latam KA Head.
- Key point of contact with HQ on all topics E-Commerce.
INVESTMENTS
- Own and manage ecommerce P&L, fuelling top line growth and maintaining control over key investment buckets.
- Responsible for managing via CPM, monitoring and measuring direct investments, through an effective relationship with Finance and Sales Intelligence.
- Co-Lead marketing investments directed to online retailers with Brand.
RESPONSIBILITIES
- Lead the ecommerce strategic agenda, driving the right focus and top management involvement despite current size of business.
- Work with customers of all sizes in effectively and creatively winning with consumers and shoppers through balance between in-platform execution, and the right promotional plan.
- Consistency and alignment between across areas and key stakeholders.
- Manage different investments buckets (Trade and media investments).
- Drive growth FAST while maintaining channel’s profitability and execution improvements.
- Work remotely with several countries, influencing and following up on local teams and local customers.
INTEGRATION AND INFLUENCE
- Responsible for interaction and involvement with Marketing, Trade Marketing, National and Regional Key Account teams, seeking strategic consistency and alignment between areas.
- Collaborate with other organizational touch points for mutual goals and benefits.
TARGETS
- Responsible for achieving established goals of the department such as expansion of customers base, traffic and sell out growth, perfect online execution, as well as overall commercial, brand marketing and corporate goals.
BUSINESS PLAN
- Responsible for the Ecommerce BP within all metrics (Strategic, financial, resources, calendars) including co-creation of Bricks & Clicks BP with International and national KAMs.
TEAM DEVELOPMENT
- Responsible local team developments through coaching, IDP and effective use of the Amplify tool.
Qualifications
- Bachelor Degree qualified or equivalent in a business-related discipline preferred (engineering, economics, marketing, etc).
- Minimum of 5 years of experience in E-Commerce.
- Experience and abilities in negotiation and strong commercial acumen.
- Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints and within budget parameters.
- Demonstrable expertise in performance media channels, search and has driven measurable revenues or commercial goals using data and analytics; any experience on driving audience planning, brand and product marketing, customer journey strategies is also appreciated.
- Excellent ability to influence others, encourage teamwork, and build strong internal and external relationships.
- Self-started and Can-Do attitude to lead, develop and deliver the e-commerce agenda.
- Proven experience leading different ecommerce business models (B&C, Pure Players, Market Places).
- Experience in an e-commerce retailer or relevant supplier.
- Fluent in English.
- Availability to be based in Brazil.
- Any other specialization or post-grad in administration or retail is appreciated but not necessary. (Desirable)
- Experience in a LATAM scope (Desirable)