About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.
About the role
In this role, you'll own our inbound motion generating demo bookings for our EMEA Sales teams, including non-English speaking countries like Spain, France, and Germany. You will manage a multi-million dollar annual budget and own the growth strategy across channels such as Paid Social, SEM, SEO, Affiliate, and Email.
You should be ARR-obsessed and constantly thinking of A/B tests that will drive incremental revenue and ensure there are no leaks in the funnel. We’re looking for someone who goes beyond channel execution and finds pockets of gold in the database and regularly thinks up new automations that double the team’s output.
This is a Senior, team lead position. You should have people management experience and a proven ability to build a high performing team. We’re looking for someone who can motivate people to do the best work of their careers, whether they’re a direct report or a cross functional collaborator.
You'll have a very close partnership with the regional Sales teams as well as our centralised marketing, regional demand generation, operations, and analytics teams (among others) in order to efficiently drive revenue. You should have demonstrated experience of successful Sales and Marketing alignment across multiple markets and languages.
Hamid, a partner at Kleiner Perkins, recently said that "Rippling's growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world." As a member of our growth team, you'll own the end-to-end performance of your channels, diligently optimising while also exploring new and creative ways to inflect growth.
What you will do
- Manage a 7-figure annual budget efficiently
- Develop channel strategy by understanding our products, buyer pain points, and channel dynamics across each focus country within EMEA
- Be responsible for accurate localisation and in-language marketing execution for France, Germany and Spain, plus any additional languages we add later
- Own and execute the plan for scaling growth from paid channels (SEM, Meta, LinkedIn, Affiliates), email, and others to expand our reach across EMEA
- Build experimentation roadmaps grounded in sound hypotheses and scale what works
- Improve campaign efficiency by concepting more resonant creative / graphics tailored to target audiences and regional nuance
- Build smart AI-powered database workflows to derive more from our existing prospect and customer database
- Improve qualification processes and test technological innovations to improve lead quality
- Build and manage relationships. You'll need to partner closely with our regional Sales teams
- Analyse data to understand what's working and what's not — from reading through replies to writing SQL and hopping into Excel
- Proactively share insights and wins across the marketing team. You will find successful campaigns/tactics that Rippling rolls out across the entire organisation
What you will need
- 8+ years experience driving growth in a fast-paced environment
- 2+ years in a team lead or people management position
- German and English language fluency
- Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve
- Cross-functional communicator: you communicate proactively and effectively, marshaling internal resources and external partners to keep operations running smoothly
- Stellar written and verbal communication skills in both English and German. Spanish or French is a bonus
- An eye for good email & ad copy in both languages, and know how to get in the heads of our prospects
- Bias to action: You'll constantly try new growth ideas in this role; you have a bias to action and learning and will do whatever it takes to get your projects over the finish line
- Structured, data-driven problem-solving: you are able to analyse and design solutions to ambiguous problems in ambiguous environments. You have the ability to analyse data to uncover insights in order to optimise performance towards your goals
- Inbox 0 mindset: You have the ability to prioritise tasks effectively and handle multiple projects and timelines, ensuring everything is delivered on time and within scope
- Hackiness and creativity: You're constantly generating new ideas and are eager to experiment
- Nice to haves: French or Spanish speaker, experience with the EMEA market, experience in a B2B environment