The Red Bull Event Vehicle is a highly modified 2022 Jeep Wrangler fitted with CDJ's + mixer, speakers, microphones, PlayStation 5 and other features.
The Event Vehicle Driver works with the state (and sometimes national) marketing & sales teams to build and execute an exciting Event Vehicle (EV) program which is built to engage with local consumers to drive brand and can love. The ideation, planning, execution and reporting of the EV program and all related activity is in the realm of the Event Vehicle Driver while driving to and working at different events, connecting with local communities, and supporting different venues/outlets, you will be responsible for supporting the state sales & marketing team in: ensuring executional excellence; finding new opportunities; product availability to drive trial; providing feedback on venue/outlet execution; and supporting event operations.
The workload is an expected 5-10 hours per week initially.
MANAGE AN EXCITING CONSUMER FACING EVENT VEHICLE PROGRAM
You will work cross functionally to support a variety of Red Bull events with the event vehicle & plan and report on the success within timely manner. You will work cross functionally to identify new opportunities to use the EV in a productive manner, which supports all business functions and aligns with the state & national strategic focuses, Supporting a variety of 3rd party events with the EV, from planning and liaising with organisers through to being at the event as support from the brand. You will keep the can at the heart of the EV program, always having cold cans at arms reach, create an exciting social following for the EV, planning & capturing local images, stories and activities to build our local face and tell the story of the EV on our managed social channels.
We are looking for someone who has a passion for the VIC music and culture scene, who can unlock opportunities within this community
MARKETING INNOVATION WITH EVENT VEHICLE PROGRAM
You will within the framework of the Sales & Marketing plan for the state, find new opportunities to excite our consumers using the EV whether that be new networks, new events or new scenes with a focus on appealing to 18-24 year olds, in our focus playgrounds/audiences. You will be creative and innovative with the EV in order to spot opportunities, proactively work with your cross functional counterparts to realise these where they fit with state strategy, work with cross functional teams on new ideas to surprise our consumers with the EV (e.g. Athlete projects) and create great instagrammable moments.
MAINTAIN VEHICLE OPERATIONS
You will manage service schedules for EV ensuring all staff that operate vehicles have completed the necessary training and conduct regular vehicle audits to proactively identify & rectify required repairs or servicing needs. You will source a variety of DJs who can be used on a contractor basis for vehicle operations when needed and update the state marketing planner to give transparent annual overview of all event & EV commitments for the state to ensure efficient allocation of resource.
You warrant that: