The Field Marketing Manager is responsible for building the local face of Red Bull within their region (North East Italy – Triveneto, Emilia-Romagna and Marche) in the most relevant way and in line with the global and national strategies and priorities. He/she builds strong local networks, including opinion leaders and key influencers both online (social media) and offline. He/she creates and implements marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture, and Communications), leveraging On Premise, Off Premise, and New Business opportunities, and encompassing local needs and specificities, thus impacting the heart of local consumers and ultimately leading to the successful development of the business. The Field Marketing Manager is constantly out "in the field" to make things happen; this is not an "office" job.
Marketing Innovation
Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.
Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early.
Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities.
Ensure digital and social media sit at the heart of every field marketing activity. Identify and selectively support cross-marketing opportunities (with sales, marketing and Red Bull Media Network).
Driving Efficiency
Timely manage logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance.
Develop and manage the regional budget with the support of the line manager and specialists.
Constantly identify cost saving opportunities and other efficiencies for the company in the region.
Manage field expenses and general administration.
Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities.
Outsource local media-related activities to the right regional experts to maximize outcome. Coordinate with agencies and specialized companies when outsourcing event logistics.
Share best practices with team and Line Manager.
Organisational Capabilities and Enabling Structure
Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
Source, hire, train and manage Field Marketing Specialists (FMS) who fit the brand, have a Red Bull attitude and perfectly fit the field scenes.
Coach FMS in sourcing, hiring and training their Student Marketeers and approve every hiring personally.
Set regional objectives and clear goals for FMS to ensure accountability to their key deliverables and conduct on-going, mid-year and end of year performance evaluations.
Provide on-going coaching and support to ensure FMS achieve their deliverables. Regularly assess and identify development needs of the FMS working closely with the Head of Field to help make it happen.
Identify and nurture key talent for the potential space-to-shine opportunity. Train the regional team (including sales) on necessary brand strategies and relevant execution guidelines.
5+ years marketing experience preferably in sports/events or culture marketing or on the field.
Strong leadership, planning and project management skills and proven experience in people management.
Proven background in negotiation and management of budgets.
A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people for an idea.
A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns). Strong understanding of youth culture in sports and culture in the region.
A creative marketer with depth in brand understanding, innovation at the heart who puts new ideas into practice fast.
Ability to multi-task and work in cross-functional teams with different objectives and personalities.
Excellent communication skills, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience.
Ideally, experience in working with commercial teams.
Annual gross salary: starting from € 54.000, based on your level of experience, technical skills, and scope of responsibilities. Our company applies the National Collective Labour Agreement for Commerce sector (CCNL Commercio).
Red Bull S.r.l. promuove le pari opportunità. Crediamo fortemente che la diversità sia un elemento centrale del nostro successo. Le scelte effettuate nel processo di selezione si basano unicamente sulla valutazione delle esperienze e delle competenze professionali. Accogliamo qualsiasi candidatura, senza distinzione di età, genere, disabilità, orientamento sessuale, religione o etnia.