Company Description
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in line with the global and Australian strategies and priorities. They build strong local networks including opinion-leaders and social media creators. They create and implement marketing initiatives, projects & events in the four key pillars of the marketing mix while leveraging On Premise & Off Premise opportunities. Focused on tailoring plans to the local consumers and specificities that positively impact the heart of local consumers, ultimately leading to the successful development of the business & brand. The Field Marketing Manager is constantly out ‘in the field’ to make things happen; this is not a typical 9-5 ‘office’ job.
Job Description
STRATEGIC DIRECTION & BRAND PRIORITIES
- Develop and deliver the regional marketing strategy aligned to national priorities and local opportunities.
- Use deep consumer, regional and competitor insights to drive idea generation, product understanding and brand image.
- Partner closely with Sales to deliver strong local commercial outcomes, distribution growth, and in-market execution.
- Support growth in the university channel through programs that drive sales and visibility.
- Drive relevance across key consumption occasions through tailored messaging, occasion campaigns and big regional moments.
MARKETING INNOVATION & PREMIUM EXECUTION
- Develop innovative, locally relevant ideas that bring the brand to life across the full marketing mix.
- Ensure every touchpoint delivers a premium, detail-obsessed consumer experience at events and in field activations.
- Identify and leverage strategic third-party event partnerships to increase brand visibility, consumer engagement, and product usage within key local scenes.
- Build and maintain strong relationships with key opinion leaders, media partners, industry stakeholders, and influential community networks across the region.
- Incorporate Red Bull athlete activations into marketing plans and deliver integrated 360° campaigns that maximise brand reach and engagement.
ORGANISATIONAL CAPABILITIES & ENABLING STRUCTURE
- Lead by example, embodying Red Bull’s values and fostering a positive, inspiring team culture.
- Recruit, train and manage a high-performing team that lives the Red Bull attitude.
- Coach and develop team members through ongoing feedback, performance evaluations and clear development plans.
- Partner with the Head of Field Marketing to assess capability gaps and implement targeted development plans.
- Train regional teams (including sales) on brand strategies and best-in-class execution.
DRIVING EFFICIENCIES
- Maintain efficient, premium-supporting logistics, warehousing and infrastructure systems.
- Own regional budget planning and management in partnership with the line manager and national specialists.
- Continuously identify cost savings and operational efficiencies in the region.
- Build smart, mutually beneficial partnerships that add value through expertise, networks, assets or budget.
- Manage agencies and external partners to deliver smooth, effective event logistics and execution.
Qualifications
- 5+ years marketing experience within sports/events or culture marketing within Queensland.
- 3+ years of people management experience (direct line manager responsibilities).
- Experience in working with universities or casual workforce will be highly regarded.
- Excellent communication, presentation, and training skills, with the ability to engage and influence diverse audiences.
- Ability to manage multiple priorities while collaborating effectively across diverse, cross-functional teams.
Additional Information
Thank you recruitment agencies, we will be recruiting this role internally.
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.