Title: General Manager, Industrial – EMEA
Reports to: General Manager, Industrial (Global)
Function: Industrial (Industrial Gas and Industrial Fluids) – General Management
Location: United Kingdom (Droitwich Spa / Manchester), with regular travel across EMEA
Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.
As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we’re creating a legacy that goes beyond business—one that’s changing the world for the better.
The General Manager, Industrial – EMEA is the senior leader of Armstrong’s Industrial business (Industrial Gas and Industrial Fluids) across the UK and EMEA. The role provides local leadership, direction and accountability for the Industrial team in the region, with Project Engineering and regional Industrial Sales reporting directly into the role. Service teams report directly into the Global Services Manager and indirectly into this role. The General Manager partners closely with the global Industrial leadership team, and with Engineering and Controls, which report separately in the structure, to deliver profitable growth.
A defining part of the role is working with the region to support the development of Industrial solutions: connecting regional customer and market insight with global Product, Engineering and Applications expertise, so that what we offer is technically sound, commercially compelling and deliverable. The General Manager leads the regional Industrial Sales team and interfaces with the Engineering teams, working cohesively with them to develop these solutions and to grow opportunities from the sale of individual Armstrong products into fully integrated solutions.
This role is accountable for:
- Profitability and viability of the Industrial business in EMEA through oversight of the Industrial P&L, which sits alongside the regional P&L owned by the Regional Manager
- Direct leadership of the regional Project Engineering and Industrial Sales teams, and indirect leadership of Service, including delivery performance, customer commitments and margin
- Alignment of regional activity with global Industrial functional leaders (Services, Sales, Engineering and Controls) on standards, process and priorities
- Working cohesively with regional Sales and Engineering teams to develop Industrial solutions and grow product sales into fully integrated solutions
- Talent, culture, governance and health & safety across the Industrial team in the region
The successful candidate will combine commercial and financial judgement, technical credibility in engineered industrial solutions, and the ability to lead and influence effectively in a matrixed organisation where regional and global accountabilities intersect.
Key Responsibilities:
Regional Leadership & Strategy
- Provide visible, senior leadership of the Industrial business in the UK and EMEA, translating the global Industrial strategy into a clear regional plan with owners, milestones and measures.
- Act as the Industrial lead within the regional leadership team, representing the needs of the vertical while supporting wider regional priorities.
- Lead Project Engineering and Sales directly and Service indirectly, and maintain line of sight across Engineering, Controls and Applications activity in the region, resolving cross-functional issues and escalating where required.
- Contribute to Industrial Gas and Industrial Fluids growth strategy, including priority segments such as metals, mining, cement and food & beverage.
- Support the Global General Manager, Industrial in shaping organisation design, resourcing plans and the investment case for EMEA.
Industrial P&L Oversight & Financial Governance
- The Regional Manager owns the regional business P&L, into which all Industrial financials are consolidated. Maintain oversight of the Industrial EMEA P&L, which sits alongside it to ensure the profitability and viability of the Industrial vertical.
- Work with Finance to ensure the Industrial P&L is accurate, timely and consistent with the regional P&L, including the agreed allocation of revenue, cost and margin.
- Review order intake, revenue, margin, project profitability and service performance with regional and global leaders; identify risks and opportunities, and recommend and agree corrective action with the Regional Manager, who owns the regional P&L.
- Support forecasting, budgeting and annual planning, including the headcount and investment plan for the Industrial team.
- Provide Industrial financial reporting and commentary to the Global General Manager and global leadership team.
- Promote commercial discipline across pricing and margin, contract terms, project cost control and working capital.
Project Engineering Leadership (Direct Reports)
- Lead the EMEA Project Engineering team locally, including the Project Engineering Lead, project engineers and project administration and reporting support.
- Ensure Industrial projects are delivered safely, on time, to specification and within budget, protecting margin and customer commitments.
- Direct workload, capacity and resource planning for the team, including the use of contract resource to cover gaps and peaks.
- Own performance management, development and succession planning for the Project Engineering team.
Regional Industrial Sales Leadership (Direct Reports)
- Lead the regional Industrial Sales team across Industrial Gas and Industrial Fluids, including service sales, to deliver order intake, revenue and margin targets.
- Drive pipeline discipline, forecast accuracy, pricing integrity and contract governance, and align revenue targets with delivery capacity and margin goals.
- Work with the Sales Director – Industrial West to align regional sales strategy, key accounts, pricing governance and tools with global commercial direction.
- Coach and develop the sales team, embedding value-based and solution selling and consistent use of CRM and the Armstrong sales process.
Service Partnership (Indirect Reporting)
- Provide indirect leadership to the regional Service team, including Service Engineers and Service Coordinators, who report directly into the Global Services Manager – Industrial.
- Work with the Global Services Manager to align service priorities, resource planning and customer commitments with regional needs and the Industrial P&L.
- Support safe, high-quality service delivery, cost recovery and customer satisfaction, and the growth of aftermarket and installed-base service revenue in the region.
- Ensure smooth handover between project delivery and Service.
- Contribute to performance, development and succession discussions for the regional Service team with the Global Services Manager, and support local people matters, including apprentice and early-careers pipelines.
Solutions Development & Regional Enablement
- Work with the region to support the development of Industrial solutions: capture customer needs and market insight, shape solution concepts with Product, Engineering and Applications, and take them through to compelling commercial offers.
- Lead regional Sales and interface with the regional Engineering teams, working cohesively as one team to develop Industrial solutions and to move customers from the purchase of individual Armstrong products to fully integrated solutions that deliver greater value and a larger share of each opportunity.
- Partner with the Global Product Specialists and Managers (Industrial Gas and Industrial Fluids), the Offering Manager and Industrial Applications Engineers so that regional requirements are reflected in offer and product roadmaps.
- Lead the regional sales teams in qualifying, shaping and winning complex, long-cycle opportunities, ensuring offers are technically sound and commercially viable before submission.
- Feed lessons from project delivery and service back into solution design, standardisation and cost improvement.
- Identify opportunities for repeatable, standardised solutions that improve margin and shorten delivery times.
Stakeholder Engagement & Governance
- Maintain a close working relationship with the Regional Manager, agreeing how Industrial oversight, priorities and resources are coordinated within the regional business.
- Participate in global Industrial leadership forums and represent EMEA in performance reviews, planning and decision-making.
- Work with the Global Engineering Manager and the Engineering and Controls teams, which report separately in the structure, to align technical standards, design practice, tools and priorities with regional delivery and solutions.
- Act as a senior escalation point and relationship holder for key Industrial customers and partners in the region.
- Collaborate with Finance, HR, Supply Chain, Quality and HSE to ensure the Industrial team is well supported.
People, Culture & Compliance
- Build an engaged, high-performing and safety-first team; attract, develop and retain talent, including early-careers and apprentice pipelines.
- Work with HR to ensure compliance with employment legislation and company policy in each EMEA country, including any consultation required when reporting lines or terms change.
- Champion health & safety, quality and ethical business conduct, and role-model Armstrong’s values.
- Ensure risks across delivery, supply chain, commercial and people matters are identified, mitigated and escalated appropriately.
Additional Responsibilities
- Contribute to governance frameworks and best practice for the global Industrial vertical.
- Support capability building and succession planning across the Industrial teams.
- Travel regionally and internationally (up to 40%) to support customers, teams and Armstrong sites.
What We’re Looking For
To thrive in this role, you should bring:
Education & Experience:
- Bachelor’s degree in Engineering (Mechanical, Electrical, Industrial) or Business; MBA or equivalent preferred
- Significant progressive leadership experience (typically 10+ years) in an industrial, engineered-to-order or capital equipment business; industrial gas, fluid handling, pumps or rotating equipment preferred
- Experience providing P&L oversight in a matrixed business, where financial ownership sits with another leader or region
- Proven leadership of project engineering and sales teams, with a track record of delivering complex projects safely, on time and on margin, and experience influencing teams through indirect reporting lines
- Experience working with Product, Engineering and Controls teams to develop solutions and win complex, long-cycle opportunities
- Strong financial acumen, including margin analysis, forecasting, project cost control and working capital
- Experience leading teams across multiple countries and managing organisational change, including employee consultation
- Working knowledge of ERP and CRM systems; proficient in Microsoft Office 365
- Fluent in English; an additional European language is an advantage
Key Competencies:
- Leadership: Ability to lead and develop project engineering and sales teams, and to influence service teams through indirect reporting lines, across regions and cultures
- Commercial & Financial Acumen: Strong understanding of margin, cost structures and P&L performance, including oversight of a P&L that sits alongside the regional P&L
- Influence in a Matrix: Builds alignment with regional and global leaders where reporting lines are shared or indirect
- Solution Mindset: Connects customer needs with technical capability to shape practical, profitable solutions
- Communication: Executive presence with strong written and verbal communication skills
- Problem Solving: Data-driven, analytical approach to resolving complex delivery and commercial challenges
- Adaptability: Comfortable operating in ambiguity and leading change in a growing business
- Collaboration: Builds strong relationships across diverse teams, functions and global sites
Why Armstrong Fluid Technology?
By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology. You’ll have endless opportunities to learn, grow, and make a significant impact on the world. Together, we'll build tomorrow’s solutions today.