Overview
Develop and oversee the execution of global go-to-market strategies to drive growth in new and existing markets in the transportation domain, and specifically the discipline of roads and highways. Your objective is to drive awareness and demand in target markets by positioning Esri GIS technology as uniquely suited to address existing and emerging industry challenges and opportunities. You will collaborate closely with teams in business development, corporate marketing, professional services, solutions, and software development to align industry trends with Esri technology for current and future demand.
Responsibilities
- Represent Esri as the subject matter expert in the road and highways market (This should include knowledge in all phases of the highway infrastructure lifecycle for example)
- Forecast and evaluate industry trends using a variety of data and proactively develop solutions and messages to address key business issues, drivers, and growth opportunities
- Develop, manage, and execute comprehensive industry marketing strategies and programs, both short and long range, to support the GIS user community and grow the use of GIS in the transportation industry
- Share knowledge about competition and customer requirements to enable our Business Development teams to be more effective
- Research, analyze, and monitor financial, technological, and market factors in the transportation industry to capitalize on service and market opportunities in the domain
- Investigate, understand, and develop new business in areas undeserved or not currently served with GIS applications in the roads and highways market
- Develop and recommend product/industry positioning, marketing collateral generation, and pricing strategies to support sales and revenue objectives
- Work with Product Development as a customer advocate for needs of the roads and highways market, providing industry feedback based on discussions with transportation customers
- Work closely with the sales staff, international division regional managers, and Esri international distributors to provide domain expertise, contacts, support, and guidance for working within the roads and highways community
- Collaborate with the Esri business partner group to recruit, develop, and maintain partners and partner channels to ensure the delivery of solutions to the transportation sectors
- Represent and manage Esri's presence at roads and highways industry-related conferences, associations, trade shows, seminars, and other events domestically and internationally
- Build and maintain a strong GIS user community within the transportation related industry through printed collateral, e-newsletters, online forums, user groups, and other networking opportunities
- Advocate the use of GIS technology to the various transportation related trade associations such as AASHTO, TRB and others; and with standards organizations, and the media
Requirements
- 8+ years of demonstrated leadership and practical experience in a transportation discipline focused on the roads and highways market
- Strong GIS experience as it relates to transportation, including some combination of multimodal transportation planning and modeling, intelligent transportation systems, road safety management systems, asset management, environmental management and transportation equity, among others
- The ability to motivate, inspire, and achieve goals
- In-depth knowledge of development issues, challenges, workflows, and opportunities for improvement using GIS and its practical applications in the roads and highways domain
- Experience leading industry strategy, business development, and marketing programs including creating and managing influence plans and monitoring and reporting on results, coordinating integrated execution teams, and managing budgets
- Bachelor's degree in planning, geography, or public/business administration
- Ability and willingness to travel domestically and internationally
Recommended Qualifications
- General knowledge of spatial analysis and how it is used for problem solving
- Results oriented; ability to write and craft smart, attainable, realistic, time-driven goals with clear lead indicators
- Demonstrated excellence in written and presentation abilities
- Demonstrated understanding of marketing purpose and tactics
- Master's degree in planning, geography, or public/business administration
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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$118,976—$199,056 USD
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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