Creative Cloud is Adobe’s suite of creative tools including Photoshop, Illustrator, and Premiere Pro, which are used by millions of creatives worldwide. AI is transforming how people create. There’s an opportunity to simplify our plans and packaging so customers can easily find and understand the plan that’s right for them.
We are seeking a strategic Group Product Marketing Manager to own how Creative Cloud is packaged, new AI products get monetized, and AI features launch across Creative Cloud products. You will lead a team responsible for this work and set the direction for how it comes together. This is a horizontal role: you’ll work across Product, Finance, and Marketing teams to give Creative Cloud a single point of view on packaging, monetization, and launches. The right candidate will be comfortable with ambiguity, energized by big cross-functional problems, and confident enough to build and defend a point of view.
What You’ll Do
Develop the Creative Cloud offering strategy: Use customer and market insights to define how plans are structured and priced across the portfolio, balancing customer value with business goals.
Define and oversee a testing roadmap: Build a roadmap for new packaging, pricing, and positioning concepts, and translate results into a go-to-market strategy.
Drive GenAI adoption and monetization for creative professionals: Evolve Adobe's AI monetization approach for new AI-powered capabilities, including agentic. You will build product roadmaps, lead all aspects of customer-facing messaging, and track performance.
Lead and develop your PMM team: Manage and grow a team of senior IC PMMs by fostering professional development, providing direction on execution, and removing roadblocks.
Build cross-functional alignment: Partner with Product, Finance, Marketing, and other teams to drive initiatives forward without direct authority over them.
What You’ll Need to Succeed
10+ years in product marketing or a related strategy role.
6+ years of experience in managing people.
Experience with pricing, packaging, or monetization strategy for a subscription or software business.
Experience bringing new or emerging technology products to market.
A track record leading cross-functional initiatives that span multiple product lines.
Excellent executive communication skills and a passion for storytelling.
You are data-driven, with the ability to interpret data to inform and use it to improve performance.
BS degree in Marketing, Business or a related degree is preferred OR 10+ years of Marketing experience or equivalent practical experience
MBA or equivalent experience is a plus.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
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AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 - $275,050 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $190,000 - $275,050 In New York, the pay range for this position is $190,000 - $275,050 In Washington, the pay range for this position is $173,600 - $251,450At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
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California:
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Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
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If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
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