Do you want to drive and execute our comprehensive marketing strategy, integrating creativity, partnership management, consumer insights, and business growth? Then this is for you!
This role requires a high degree of responsibility and self-motivation to achieve business objectives while maintaining global brand consistency and ensuring seamless alignment with the headquarters’ management team. The position also requires a broad understanding of both the fashion and sports industries, with the ability to fuse both worlds effectively.
Brand Marketing Strategy
This role involves leading and executing the brand’s marketing strategy by integrating creativity, partnerships, consumer insights, and business growth initiatives in collaboration with the Global Head of AlphaTauri. Responsibilities include developing tailored product value propositions and benefit narratives for various markets, as well as crafting impactful materials for internal and consumer audiences.
Strategy Implementation
The implementation of the marketing strategy across all relevant channels will be a key responsibility, ensuring alignment with business objectives. This includes managing integrated campaigns, planning and executing events, coordinating impactful POS activations, optimizing digital marketing efforts, and leading PR initiatives. The focus will be on delivering consistent messaging, maximizing audience engagement, and achieving measurable results.
Leadership
The role requires providing leadership and guidance to the marketing team, overseeing communication, merchandising, and marketing processes. A strong emphasis is placed on fostering a high-performing and results-oriented team culture.
Financial Management
Achieving financial objectives is an essential aspect of this role, including preparing and managing the annual budget, monitoring expenditures, analyzing variances, and implementing corrective actions as necessary. The role also includes optimizing resource allocation and ensuring alignment with the organization’s financial goals.
Negotiation and Partnership Management
This role will oversee negotiations and the management of strategic partnerships to achieve mutually beneficial outcomes. It involves building and nurturing strong relationships with internal teams and external stakeholders, while developing and executing effective negotiation strategies to align partnerships with business objectives, maximize value, and ensure long-term success.
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 2.509 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.