About the Role
Under the supervision of the Senior Program Director, the Healthy Living Director’s primary responsibility is to drive a transformative and engaging experience in health in wellness at the branch. Healthy Living Director will have an explicit focus on engaging with members through/but not limited to the fitness centers, group exercise, personal training and community and specialty health classes. This position, under the direction of the Senior Program Director, will require supervision of group exercise, personal trainers, and fitness floor staff. The position workflow will be determined by the individual branches' needs.
Key Responsibilities
In accordance with the policies, by-laws and constitution of the YMCA of Greater Boston, the Health and Wellness Director will support the successful execution of the YMCA of Greater Boston’s strategic imperatives to be a charity, partner, and employer of choice for years to come. The healthy living director will create a transformative Y Experience that builds loyal members, energizes employees and volunteers, inspires donors and stimulates growth and innovation.
The Healthy living director will drive success in the following areas of responsibility to support a strong Y Experience:
Key Functions/Responsibilities:
· Performance Achievement: Accountable for the performance of your branch Healthy Living Experience team. Directly responsible for hiring, coaching and managing all direct reports and ensuring compliance with association hiring practices for all positions within their organizational structure. Conducts quarterly connections with direct reports to ensure progress with OKRs, ability to work well with others and discuss career development.
· Customer Service and Experience: Create a welcoming environment for members, guiding them to appropriate equipment or programs and sharing expectations with members regarding equipment usage, physical distancing, masks and cleaning.
· Direct Service: Primary job responsibility to engage with members through the fitness centers, personal training, group training and teaching classes to assist members on their health journey. Building connections and communities to increase member retention and engagement. The number of direct service hours will be determined by branch needs.
· Group Exercise Enrollment, growth and experience: Work with Senior Healthy living director to collect, track and assess key data to manage branch group exercise offerings and schedules in order to maximize group exercise participation.
· Customer Service and Experience – Train, coach, conduct Reality Checks and hold staff accountable to exemplary service to members, program participants and their parents across all programs. Respond immediately to net-promoter feedback and concerns.
· Fiscal management - Develops an annual budget according to association instructions and ensures successful execution to the plan. Works with all direct reports to identify growth opportunities, forecasting on a monthly basis, and correct financial deficiencies on a timely basis.
· Operational Effectiveness: Ensures YMCA of Greater Boston’s standards of excellence around scheduling, cleanliness and safety are met. Communicate and elevate any safety concerns, facility or equipment maintenance issues to appropriate team members.
· Member Engagement: Leads branch team execute regular engagement events, in person and/or virtual. Utilize the YMCA of Greater Boston app, and wearables to increase participation and help members achieve their personal goals
· Marketing and Community Engagement: Represents and promotes Healthy Living Programs and Membership in the community and at events. Actively drives internal marketing efforts to promote group exercise, challenges in the app, and cross promotion of other programs through member interactions and communications.
· Collaboration: Work in a collaborative manner with other departments and association leadership.
Outcomes and Position Expectations for Branch/Branches
· Improvement in member retention by engagement in high quality group exercise programs
- Growth in all fee based programs. Hits weekly, monthly and annually sales goals. Hits all key metrics: packages sold and renewed.
- Growth and implementation of high-quality medically based programs
- Operating practices and systems are in place and consistently implemented for
- Membership growth & retention
- Program enrollment and growth
- Overall member experience
- Fosters community among members through responding and resolve member concerns within a timely manner, and creating opportunities for members to get to know other members.
- Increased sense of community with and among members
- Maintains all safe for you safe for us protocols
Skills, Knowledge & Expertise
Education/Experience:
- Active, Nationally Accredited, Group Exercise Certification
- Bachelor’s degree in exercise science, or a related field from an accredited college or university.
- CPR/AED and First Aid certifications
- A minimum of 3 years’ experience in adult learning methods
- A minimum of 3-5 years’ experience in work relating to group exercise, personal and group training, paid or volunteer required.
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Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Ability to physically and verbally interact with members and staff.
- At times, be able to lift amounts up to 50 lbs.
Skills and Competencies:
- Knowledge and experience of sales practices and overcoming objections
- Excellent knowledge of computers, MS Office (Word and Excel), Adobe InDesign, and Internet Explorer. Ability to learn new software and search techniques quickly. Excellent keyboard skills.
- Excellent written (spelling, punctuation and grammar) and verbal communication skills and communicating the value of belonging to the Y.
- Strong interpersonal skills and the ability to work effectively as part of a team.
- Ability to handle multiple tasks, work independently, problem solve and possess effective time management skills.
- Ability to learn quickly and adapt to changing environments.
- Experience in developing highly engaging group exercise classes and offerings
- Knowledge of best practices related to group exercise and general health and wellness
- Ability to effectively motivate a team