We are looking for a creative, data-driven, and highly organized Influencer Management Executive to join our team and drive our brand presence in Vietnam. In this role, you will lead end-to-end influencer marketing campaigns—from strategic sourcing and creative deck creation to campaign execution, payment processing, and post-campaign analysis.
If you have a pulse on viral Vietnamese social media trends, know how to build genuine relationships with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs), and thrive in a fast-paced environment, we would love to connect with you!
What You'll Do
1. Influencer Sourcing & Relationship Management
- Identify, recruit, and manage relationships with relevant Vietnamese influencers, content creators, KOLs, and KOCs across TikTok, Facebook, Instagram, and YouTube.
- Build and maintain a strong database of influencer partners tailored to various campaign goals and target demographics.
- Handle creator communications, contract negotiations, rate discussions, and campaign brief handovers.
2. Campaign Strategy & Execution
- Plan and execute end-to-end influencer marketing initiatives, including brand awareness, engagement campaigns, seeding initiatives, and product launch activations.
- Develop compelling creative briefs and presentation decks that effectively communicate campaign concepts, messaging, and visual guidelines to creators.
- Coordinate content schedules, ensure timely content submission, review creative deliverables, and oversee publication schedules.
3. Market Research & Local Insights
- Conduct continuous market research to identify trending content styles, platform algorithm changes, cultural nuances, and viral topics in Vietnam.
- Monitor competitor influencer marketing strategies, emerging content trends, and dynamic industry standard rates.
4. Operations, Reporting & Admin
- Manage end-to-end campaign operations, including contract signing, invoice verification, and payment processing alongside the finance team.
- Track key performance metrics (reach, engagement rate, CTR, ROI, conversions) across all creator campaigns.
- Prepare comprehensive post-campaign reports with actionable insights and data-backed recommendations for future campaigns.
Who You Are
- Education: Bachelor's Degree is required
- Experience: 1–3 years of hands-on experience in influencer marketing, social media management, or agency accounts within the Vietnamese market.
- Local Market Expertise: Deep understanding of Vietnam’s social media ecosystem (TikTok, Facebook, Instagram, YouTube, Zalo) and localized influencer trends.
- Network: Having an existing pool of established KOL/KOC contacts across diverse tiers (nano to macro) is a strong plus.
- Deck & Communication Skills: Proficient in designing clear, visually appealing creative decks and pitch briefs (e.g., PowerPoint, Canva, Google Slides).
- Analytical Mindset: Comfortable managing numbers, analyzing campaign ROI, and translating raw data into insightful performance reports.
- Organization & Detail: Highly organized with strong project management skills and the ability to handle administrative tasks like invoicing and logistics smoothly.
- Languages: Business proficiency in Vietnamese and English (both written and spoken).
Why You’ll Love It
- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year)
- Annual Leave: 15 days and other leave types
- Private Health Insurance
- TGIF, monthly birthday, and other fun events
- MacBook to be provided
- Good chance to explore new trends in the digital market
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in a professional, active, international, and dynamic environment