In 2001, Veepee revolutionised consumer spending by creating the concept of online sales-events, now better known as flash sales: branded products available in limited quantities, for a limited time (3 to 5 days), offered at a steep discount and with a creative and engaging presentation. In 2019, building on its European development strategy started in 2006, vente-privee changes its name to Veepee, a global brand present in 10 European countries. From being a non-specialist site dedicated to the online sale of stocks of major brands, Veepee has become a multi-specialist site with expertise in all the sectors in which it operates: Fashion, Footwear, Home, Children, Gourmet and Travel. Close collaboration with 7,000 brands allows Veepee to offer exclusive discounts compared to recommended retail prices. With 4,500 employees and millions of members in Europe,, Veepee realised a net consumer sales value of EUR 3.3 billion in 2025.
Location: Brussels