The Media Manager is responsible for developing, managing, and optimizing integrated paid media campaigns for the US, driving effectiveness, efficiency, innovation, and growth across National and Regional media plans.
This role will work closely with media agency partners, internal Advertising and Brand teams, and media platforms to translate marketing priorities, audience insights, and campaign performance into effective media strategies and solutions. The Media Manager will take an analytical and performance-driven approach to media planning, using data and campaign learnings to continuously optimize our media investment and inform future planning.
The Media Manager will stay at the forefront of a rapidly evolving media landscape, identifying emerging opportunities, technologies, and platform capabilities and applying them across campaigns to help grow our energy drink business, media properties, and events.
MEDIA STRATEGY & CAMPAIGN MANAGEMENT
Develop integrated media strategies for advertising campaigns in close partnership with agency teams across Media Strategy, Planning, and Buying; TV; CTV; Digital/Programmatic; Social; Search; and OOH, delivering effective and efficient media plans that support brand and campaign objectives.
Manage day-to-day campaigns, including media optimization, budget management, and performance monitoring, with a focus on continuously improving media effectiveness.
Analyze campaign performance against objectives and benchmarks, identifying actionable insights and translating findings into clear media recommendations and solutions.
Translate campaign learnings into optimization strategies and future planning recommendations, ensuring insights are applied across both current and upcoming campaigns
Oversee the flawless execution of all in-house media planning and buying activities, maintaining a high level of accuracy and rigor throughout the process.
Work cross-functionally to ensure integration across Paid, Owned, and Earned media.
Ensure agencies deliver insightful, comprehensive post-campaign analyses and translate key learnings into actionable recommendations that strengthen future media plans.
MEDIA AGENCY MANAGEMENT
Manage media agency partners across Media Strategy/Planning/Buying, TV/Video, Programmatic, Social, Search, OOH, and Retail/E-Commerce to develop integrated plans that deliver against objectives.
Build collaborative relationships with agency and media platform partners, establishing clear expectations and working together to identify solutions that improve campaign performance.
Ensure ongoing campaign monitoring and optimization by challenging agency partners to identify meaningful insights and actionable opportunities that strengthen media plans.
Collaborate with agency partners to develop, evaluate, and evolve campaign benchmarks on an ongoing basis.
Support the Sr. Manager with annual media agency evaluations and media planning and buying reviews.
BUDGET MANAGEMENT
Maintain day-to-day campaign media budgets, ensuring accuracy and consistency across Finance and internal media management platforms.
Ensure timely and accurate billing and reconciliation of media activities in collaboration with agency partners.
Support the Sr. Manager in setting annual budgets across campaigns and initiatives for business planning.
Oversee timely billing and reconciliation of in-house media activity.
MEDIA STEWARDSHIP
Implement digital media best practices to deliver more relevant and data-driven advertising campaigns, including continued advancement of programmatic advertising.
Leverage available audience, platform, and campaign performance data to improve targeting, media efficiency, and effectiveness while maintaining a consistent audience-centric approach.
Maintain strong knowledge of digital media planning, activation, measurement, and optimization, with particular depth across YouTube and social media platforms.
Identify and evaluate emerging media trends, technologies, capabilities, and partners, determining how relevant opportunities can be incorporated into our media strategies to keep our approach at the forefront of the industry.
Ensure the Google Marketing Platform ad tech stack is fully leveraged across media planning, activation, and measurement.
Ensure compliance with CCPA and other relevant US advertising data privacy requirements.
Provide guidance on the continued evolution of in-house media buying practices.
MEDIA TRAINING & EDUCATION
Help build team expertise across emerging and evolving media channels, including programmatic, social, search, addressable TV, programmatic DOOH, and radio.
Provide thought leadership and education to ensure internal Advertising and Brand teams remain informed about the evolving media landscape.
Translate complex media topics, platform developments, and performance insights into clear and compelling narratives for internal stakeholders.
Create and facilitate relevant media trainings as needed, sharing knowledge and learnings across teams.
5 years of experience in integrated media planning, buying, and activation, with strong digital media expertise across planning, activation, measurement, and optimization.
Strong knowledge of YouTube and major social media platforms, including an understanding of their advertising capabilities, measurement approaches, and role within an integrated media strategy.
Consumer or lifestyle brand advertising experience; agency experience desirable.
Strong analytical skills with the ability to interpret media performance data, evaluate performance against benchmarks, identify actionable insights, and translate findings into effective media recommendations and solutions.
Performance-driven mindset with the ability to apply campaign learnings to ongoing optimization and future planning, continuously improving media effectiveness against marketing priorities.
Excellent media agency, partner, and vendor management skills.
Excellent verbal, written, and presentation skills, with the ability to synthesize complex information into clear, compelling narratives and confidently communicate media insights, strategies, and recommendations to senior stakeholders.
Ability to manage multiple projects and meet demanding deadlines.
Autonomous, proactive self-starter with a strong focus on results and the ability to move work forward independently.
Ability to build strong, collaborative relationships across internal teams, agency partners, and media platforms to deliver integrated campaigns, share knowledge, and achieve shared objectives.
Solution-oriented mindset with the ability to simplify complex problems and develop actionable solutions.
Exceptional attention to detail, maintaining accuracy and rigor across media planning, campaign execution, reporting, budget management, and deliverables.
Understands and lives the Red Bull culture and lifestyle.
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85,360 - 128,040 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.