The purpose of the Trade Events team is to drive Red Bull North America (RBNA) objectives at all industry events, including conferences, trade shows, and other trade-relevant meetings. The Trade Events Manager, On-Premise, executes against Red Bull’s Trade Events strategy for premium presence at On-Premise trade shows and events. They manage the annual schedule and execution timelines, build the necessary tools, and find new ways and places to make a differentiated trade impression for the Brand where it matters. Additionally, this role is responsible for On-Premise trade show activations, managing agency engagements for development and execution, building turnkey toolkits for smaller shows, and driving proper field execution of trade engagements.
COMMUNICATION AND COLLABORATION
Follow strategy set by Trade Event Sr. Manager for selection and execution of trade events.
Collaborating with On-Premise Commercial & Non-Commercial Key Accounts, Trade Marketing, and organizers to define the strategy and event requirements.
Communicate with all departments and stakeholders of changes to timeline and scope.
Remove communication barriers and connect the dots to keep the projects moving.
Joins appropriate trade events groups, networks, and communities.
Connects Red Bull assets to industry partners in ways that build credibility and leverage Brand awareness.
PLANNING
Research and present concepts and ideas to the key stakeholders internal and external.
Prepare, present, and manage budgets and negotiate contracts.
Plan the layout and liaise with vendors to determine their booth requirements.
Maintain trade show and event checklists and work with all departments to meet deadlines from pre-production to post-production.
Coordinate the logistical requirements such as asset/infrastructure delivery and hiring of vendors.
Monitor market and competitive trends to develop proposals and decision points on best spending of annual trade show budget.
Work cross-functionally with the brand team to ensure the shows are within global and local brand standards.
Research industry best practices, current trends, competitors, and make recommendations for new opportunities.
EXECUTION
Deliver premium trade show execution at the industry’s most important on-premise trade events.
Manage execution of larger channel-specific trade shows in On/Foodservice channels, such as NAMA, AAFES, NRA, Flavor, Vibe.
Support and advise National Account teams and On-Premise Trade Marketing staff in the execution of customer trade events.
4+ Years of experience with tradeshows, events, and hospitality event management
Experience with and knowledge of the On-Premise consumer package goods industry
Production and project management experience
Supplier and vendor negotiation and management experience
Strong planning, prioritization, and project management competencies
Ability to multi-task and work in a fast-paced environment is a must
Strong interpersonal skills that facilitate cross-department networking
Conscientious, strong attention to detail, self-starting
Exceptional communication skills, including presenting and collaboration abilities
Creative mind, experience working with Agencies or Production suppliers preferred
Strong conceptual thinking and design critiquing skills
Must be proficient in Microsoft Excel and PowerPoint
Flexibility and ability to adjust on the fly to changes in deadlines
Experience with budget tracking and expense reconciliation
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.