Marketing Officer

Summary: The Marketing Officer plays a vital role in driving brand awareness, customer acquisition, and market expansion. This position is responsible for identifying new business opportunities, developing and executing targeted marketing campaigns, and leveraging data-driven insights to optimize marketing strategies. By collaborating closely with the sales team and analyzing market trends, the specialist ensures the company’s products remain competitive and visible in a dynamic marketplace. This role is essential to achieving sustainable growth and strengthening the company’s market position. Responsibilities: Proactively prospect and engage new customers to expand the client base Plan, develop, and implement effective marketing campaigns and promotional activities Collaborate with the sales team to enhance product visibility and market presence Analyze marketing data, generate forecasts, and conduct market research to inform strategic decisions Perform additional duties as assigned to support overall marketing and business objectives