Job Description
Position Summary
The National Retail Marketing Manager will lead the development and execution of assigned Retail Connections programming, translating brand strategy, shopper insights and commercial objectives into compelling programs that drive impact at retail. This role will own key programs from strategy and briefing through creative development, production, field sell-in, execution and measurement, while partnering closely with cross-functional teams, agencies and external partners.
Responsibilities
- Own the end-to-end development and execution of assigned Retail Connections brands/programs, from strategy and briefing through creative development, production, field sell-in, execution and measurement.
- Serve as the day-to-day business owner for assigned programs, proactively identifying opportunities, risks, decisions and next steps.
- Develop Retail Connections programming that connects brand strategy with shopper, customer and commercial objectives, ensuring programs are strategically sound, compelling to consumers and executable in-market.
- Partner cross-functionally to identify business opportunities and translate commercial needs into scalable retail solutions.
- Lead agency partners from briefing through execution, establishing clear expectations, providing actionable feedback, challenging the work when appropriate and ensuring deliverables meet strategic, creative, financial and timing objectives.
- Manage print, fulfillment and merchandise vendors through sourcing, procurement, production and release of promotional materials and point-of-sale, ensuring quality, cost efficiency and on-time delivery.
- Build strong cross-functional relationships and serve as a Retail Connections subject-matter partner, effectively influencing stakeholders and driving alignment around program strategy, priorities and execution.
- Demonstrate strong judgment and prioritization across multiple simultaneous workstreams, balancing strategic initiatives, planned programming and quick-turn business needs while proactively communicating trade-offs, risks and timelines.
- Establish program KPIs and partner with appropriate cross-functional teams to evaluate program effectiveness, including execution, engagement, sales impact and return on investment. Translate results and learnings into recommendations that strengthen future programming.
- Play a key role in the annual strategic planning process, translating brand priorities, commercial objectives, shopper insights and marketplace opportunities into actionable programming strategies.
- Develop clear recommendations around program priorities, investment, timing, activation mechanics and executional approach.
- Partner with Legal and appropriate cross-functional stakeholders to ensure all programming, promotional materials and activation mechanics meet applicable company, regulatory and brand requirements.
- Own the financial management of assigned programs, including annual budget planning, monthly forecasting, reconciliation, invoice tracking and reporting. Proactively identify risks, opportunities and variances and recommend appropriate actions.
About You
- You are equal parts strategic thinker and strong operator, comfortable developing the idea and ensuring it gets executed.
- You develop a clear point of view, use data and insights to support it, and are comfortable making recommendations.
- You bring strong commercial instincts and understand how brand-building ideas translate into impactful retail programming.
- You can simplify complex workstreams, prioritize what matters most and proactively communicate risks and trade-offs.
- You build strong relationships across functions and can influence without authority.
- You are curious about consumers, shoppers, customers, retail trends, culture and competitive activity and can translate those observations into actionable opportunities.
- You are comfortable constructively challenging existing thinking while remaining highly collaborative.
- You are a strong communicator who can confidently present work, recommendations and results to senior stakeholders.
- You take ownership, move with urgency and hold yourself and your partners accountable.
Minimum Qualifications
- Bachelor’s degree, preferably in marketing, business or a related discipline.
- 8+ years of relevant experience in brand marketing, shopper/commerce marketing, retail activation, trade marketing, field marketing or a related discipline, preferably within CPG.
- Demonstrated experience leading complex, cross-functional marketing or retail activation programs from strategy through execution and measurement.
- Experience managing agencies, vendors or external partners, including briefing, feedback, budgeting and execution.
- Demonstrated ability to translate brand, shopper and commercial objectives into actionable marketing programs.
- Strong communication and interpersonal skills, with experience collaborating across senior leadership, Brand Marketing, Insights, Legal, Sales, wholesalers, agencies and suppliers.
- Proficiency in Microsoft Word, Excel, PowerPoint, Outlook and Teams.
- Demonstrated initiative, learning agility and commitment to improving processes and ways of working.
Preferred Qualifications
- Experience within CPG, beverage alcohol, retail/shopper marketing or another consumer-led industry.
- Experience developing programming across multiple retail channels and customer environments.
- Strong understanding of shopper behavior, retail trends and the evolving commerce landscape.
- Experience utilizing performance data, shopper insights and field feedback to optimize programming.
- Experience presenting recommendations and influencing senior cross-functional stakeholders.
- Working knowledge of the three-tier beverage alcohol system and its implications for retail programming and execution.
Physical Requirements/Work Environment
- Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Must be available to travel for market visits and corporate events - <20%.
- Chicago-based employees are required to work in-office on Tuesdays and Wednesdays.
Location
Chicago, Illinois
Additional Locations
Job Type
Full time
Job Area
Marketing
The salary range for this role is:
$113,500.00 - $177,600.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).