Company Description
The National On Premise Marketing Manager is responsible for developing and delivering Red Bull Egypt’s On Premise marketing strategy to strengthen the brand image, increase share of mind and drive consumption and business growth. The role translates global and national brand priorities, alongside local consumer and industry insights, into impactful consumer, industry and trade marketing initiatives. Working closely with the On Premise field organization, Key Account Managers and the wider marketing team, the role equips teams with the tools, training and direction needed to deliver excellent execution. The position owns the annual On Premise Marketing plan and budget and evaluates initiatives to ensure measurable brand and commercial impact.
Job Description
Brand Ambassador
- Act as an active ambassador for Red Bull, demonstrating a hands-on, entrepreneurial approach and ensuring all activities reflect the brand’s premium values.
- Build strong relationships with internal teams, customers, consumers and relevant industry stakeholders.
Strategy & Executional Excellence
- Own the annual On Premise Marketing business plan and budget, aligning local initiatives with global guidelines and Egypt market priorities.
- Develop marketing tools, POS solutions and activation toolkits that enable effective execution and consistent brand standards across the market.
- Monitor execution quality, assess initiative effectiveness and use insights to continuously improve performance.
Industry Marketing
- Build and maintain a strong network with venue owners, decision-makers, bar staff, influencers, event organizers and other industry partners.
- Develop performance-driving concepts that strengthen Red Bull’s share of mind within the industry and support increased consumption and sales-out.
- Lead the development and coordination of tailored installations and industry initiatives, working closely with field teams and Key Account Managers.
Consumer Marketing
- Develop impactful consumer initiatives that attract consumers, build consumption habits and elevate the Red Bull brand in the On Premise environment.
- Adapt and integrate national brand campaigns into On Premise occasions, venues and activations.
- Lead the planning and delivery of relevant consumer-facing events and experiences, ensuring strong execution and evaluation.
Business Partner to On Premise Key Accounts
- Partner with On Premise Key Account Managers to identify priority customers and opportunities to grow Red Bull’s brand and business.
- Contribute to the development and execution of annual joint business plans, integrating relevant consumer, industry and trade marketing initiatives.
Team & Stakeholder Leadership
- Train, coach and develop On Premise field teams on marketing concepts, tools and execution standards.
- Work cross-functionally with Regional On Premise Managers, Musketeers, Key Account Managers, Brand Marketing, Sales and external partners to deliver aligned initiatives.
- Manage agencies and suppliers to ensure quality, timelines and deliverables meet agreed objectives.
Qualifications
- At least 5 years of relevant marketing experience; On Premise, FMCG, beverage or hospitality experience is an advantage.
- Proven experience managing a team, including setting priorities, coaching and developing team members, and driving accountability for performance.
- Experience managing budgets, agencies, suppliers and multiple projects from planning through execution.
- Entrepreneurial mindset with strong strategic thinking, creativity and commercial acumen.
- Strong planning, prioritization, organizational and analytical skills, including the ability to use consumer, customer and sales data.
- Excellent communication, negotiation, stakeholder management and presentation skills.
- Self-motivated and comfortable in a high-energy, field-based environment, with flexibility to work evenings, nights and weekends when required.
- Proficiency in MS Office and relevant digital tools; strong English communication skills.