The On Premise Marketing Manager is responsible for developing, implementing and driving initiatives that build the Red Bull brand and increase share of mind within the On Premise environment. The role acts as a strong cross-functional collaborator, working closely with key stakeholders to maximize the impact of image-building and consumption-driving initiatives.
The On Premise Marketing Manager plays a key role in bringing global strategy and guidance to a local level with the right initiatives, projects and events both B2B and B2C.
As a contributor to the annual On Premise Marketing business plan, the role identifies insights, translates them into actionable strategies and supports the development of impactful initiatives that drive sustainable business growth.
On Premise Consumer Marketing Management
Execute and adapt international consumer marketing initiatives to local market needs, ensuring strong relevance in the On Premise environment
Collaborate closely with the national brand team to extend national campaigns into impactful On Premise activations
Develop national consumer activation strategies across physical and digital touchpoints
Co-create engaging and high-impact content with agencies for different segments, accounts and events
On Premise Industry Marketing Management
Develop industry marketing plans to reach the right stakeholders and decision makers in the On Premise business.
Adapt global industry concepts to local level and amplify the impact of them with the right integrations.
Develop hospitality concepts for both consumers and industry stakeholders to offer Red Bull experiences to these consumers.
Develop and lead concepts for industry staff and offer them a comprehensive training plan.
On Premise Business Impact & Cross-Functional Collaboration
Contribute to the growth of the On Premise business by developing initiatives that increase consumption and brand relevance
Support the achievement of key business KPIs such as distribution, visibility and consumption
Translate consumer, customer and trade insights into scalable concepts and strategic actions
Work closely with Sales, Brand and other stakeholders to ensure aligned and impactful execution
Take ownership of selected initiatives, managing projects end-to-end from ideation to execution
Identify new opportunities, trends and ideas to continuously improve impact in the On Premise environment
3–4 years of experience in FMCG marketing within a commercial environment
Solid experience in On Premise (HORECA) trade marketing is required
Experience in event management and activation execution
Strong commercial acumen with an understanding of sales and financial drivers
Proven ability to translate insights into actionable marketing plans
Experience managing external agencies and production partners
Strong understanding of field dynamics and ability to translate strategy into effective execution
Strategic and innovative thinking with a hands-on, solution-oriented mindset
Entrepreneurial approach with strong ownership and accountability
Proven ability to manage projects end-to-end, from ideation to execution and evaluation
Strong stakeholder management skills with the ability to collaborate across marketing, sales and external partners
Advanced analytical skills with the ability to interpret consumer, sales and customer data
Performance-driven mindset with the ability to track, evaluate and optimize marketing activities
Excellent communication, negotiation and stakeholder management skills
Ability to combine creative thinking with practical execution to deliver impactful initiatives
Proficiency in MS Office; comfortable working within digital tools and platforms
"Living" the Red Bull Culture and Company Values
Create “kindred spirits”.
Have a "can-do" attitude and talk about opportunities instead of challenges.
Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.
Have an entrepreneur approach, adapt to a growth mindset.