ABOUT
NewForm is the creative intelligence company. We help category disruptors like Kalshi, ElevenLabs, Babbel, and others scale paid ads by turning creative into a measurable, repeatable growth system.
We oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter.
THE ROLE
As a creative strategist, you will lead the creative operation from A->Z for your assigned clients. You will be responsible for strategizing, concepting, and executing on paid ad concepts, leveraging our in-house content team and external network of creators. As a creative strategist, you are responsible for connecting the data to the creative. You have an eye for what creative is good, but also are analytical and use data to inform your strategy and execution.
RESPONSIBILITIES
Serve as the main point of contact on content for assigned clients
Lead UGC ad scripting, paid media content strategy, and execution with creators
Partner with editors to bring ads to life
Manage multiple clients and projects simultaneously with precision
Analyze performance data to continuously improve content performance and scale
Stay ahead of UGC + paid ads trends to keep clients on the cutting edge
REQUIREMENTS
MUST have hands-on experience with paid ads (Meta, TikTok, or similar)
Strong communication and organizational skills
A sharp eye for what makes a winning paid ad creative
Ability to manage creative production workflows
(Preferred) Creator or acting experience
BENEFITS
This is a full-time in-office position (NYC). Strategists are expected to be in office 5 days/week.
Competitive compensation (80-120K/yr base)
Performance bonus of up to 20% based on impact
Company-paid health, dental, and vision insurance
300/mo commuter benefit
Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)