Company Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Role Overview
Coupang Taiwan is seeking a strategic, data-driven Principal Program Manager to lead and scale our Customer Reviews ecosystem alongside critical cross-functional retail initiatives.
Sitting within the TW Selection Management team, this role operates at the intersection of Program Management, Product Strategy, and Business Operations. You will act as the central hub connecting global engineering roadmaps with local market needs.
Unlike traditional program management, this position requires a hands-on, product-owner mindset. The ideal candidate thrives in ambiguity, autonomously builds net-new solutions from scratch, and influences roadmaps across the organization to drive engagement and conversion for Coupang Taiwan.
Lead the 0-to-1 strategy, execution, and scaling of the Customer Reviews ecosystem for Taiwan
Partner deeply with KR Product, TW CX, and global Engineering to prioritize features and dictate service roadmaps
Drive OKR planning across multiple stakeholder teams to align cross-functional roadmaps and secure resources
Identify operational bottlenecks, remove blockers, and autonomously build step-by-step solutions
Streamline multiple internal functions (including Legal, FP&A, CS, PR, and Ops) and design E2E SOPs that aggressively drive resource efficiency
Analyze retail, CX, and sales data to identify systematic flaws and unlock business value (e.g., accelerating omnichannel coverage and expanding reviewable SKUs)
Own end-to-end program schedules, mitigate risks, and drive global teams toward demanding, non-negotiable deadlines
8+ years of experience in Program Management, Business Operations, or e-commerce within a fast-paced technology company
Proven 0-to-1 track record of building net-new solutions, managing feature parity rollouts, and scaling programs to meet local market needs
Strong analytical skills with the ability to dissect complex business problems and synthesize data into actionable strategies
Uncompromising ownership and conviction, with the ability to push back on stakeholders, operate autonomously, and demand high-quality outcomes
Experience leading large-scale projects and influencing senior leaders and cross-functional teams across global time zones without direct authority
Fluent in English (written and verbal) to effectively communicate with global stakeholders and draft executive updates
Strong understanding of AI and Large Language Models (LLMs) and how they can be leveraged to enhance Customer Experience, review ecosystems, and conversion rates
Hands-on technical proficiency with data visualization, reporting tools, SQL, and Tableau
Mandarin or Korean language skills are a strong plus to facilitate seamless communication with cross-border teams
Recruitment Process and Others
Recruitment Process
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