The Reach Specialist primary function is to execute programs that drive sales in key retail and impulse accounts, securing distribution of Red Bull in new accounts across all channels, tracking and measuring KPI execution, and coordinating with local distribution partner to ensure flawless execution. This Reach Specialist will be expected to bring energy and a “Can Do” attitude everyday. Some key responsibilities include owning the conversation of new account leads delivered to RBDC.com, support in Key Account expansion projects, and actively selling addition points of distribution to improve the in-store presence of the Red Bull brand.
PLANNING
Complete various outbound Reach Projects as assigned (following provided scripts, complete 100% of assigned calls, and bring positive attitude with a focus on winning).
Consistently communicate with DP field personnel to guarantee alignment and focus on the daily/weekly/monthly priorities.
Actively sell additional points of distribution (display) to improve the in-store presence of the Red Bull brand.
Resolve problems, maintain accurate call records and follow-up as needed.
Utilize all Red Bull Distribution Company (RBDC) sales tools and provide Account Sales Managers (ASM) with clear communication of executional activities.
Plan, build, and lead relevant seasonal trade-blitzes to capture key peak volume opportunities.
Other duties as assigned (support monthly resale project, complete resale forms to reactivate customers).
Presentations to key stakeholders (selling the REACH program to key stakeholders to find new opportunities).
EXECUTION
Facilitate the new account process, handling leads from the RBDC.com site and following through on each with field partners (research account, selling in coolers, explain VIP program).
Key account support and expansion Projects (Sample list - - F45, Ace, NonBuy Lists, Vegas digital menus, Vape/CBD, golf courses.
Calling locations provided by RBNA that don’t sell Red Bull (Cold Calling, attach to monthly KPIs) Asking good questions to validate the account for opportunity (how many doors in the cold vault, google image search, how many shelves of RB, etc).
Expert in Power Selling to take the sales process to the next level and achieve targets.
Extensive knowledge of the Red Bull portfolio and programming.
Develop a plan to execute all daily account calls, tracking results and next call account targets.
Evaluate and communicate all Red Bull activities such as new launches, VIP pricing programs, etc.
Build and protect the Red Bull brand.
Maintain and grow the relationship with customer’s and field representatives.
CONSULTATIVE
Alignment with all key stakeholders (KAM, etc) – communication, staying fluid, providing feedback.
Collaborate with members of RBDC distribution teams to develop and execute programs.
Follow up on new account requests with Office Administrator’s, calling prospective customers to close the gap on outstanding tickets.
Effectively leverage available data to drive insights to support selling story.
Acts as a trusted advisor to key customers in the market (Club Channel, etc.).
Communicates regularly and works cross functionally with both the internal team and the DP.
MINIMUM EXPERIENCE AND QUALIFICATIONS
Bachelor’s Degree preferred
Outstanding sales experience and track record in Consumer Goods industry (Beverage Preferred), +3 years (Distributor and Supplier experience preferred)
Able to work independently with responsibility, and be organized
Strong communicator and motivator
Excellent negotiator and influencer (overcoming objections)
Excellent written and verbal communication, as well as active listening skills
Good mathematical skills
Ability to develop and maintain relationships with customer contacts
Exceptional time management skills
Overall computer skills and familiarity with a variety of software (basic administrative programs, Windows, Word, PowerPoint, Excel)
Takes a hands-on approach to personal development
PREFERRED EXPERIENCE AND QUALIFICATIONS
Prior sales experience; Inside sales experience a plus
Strong track record of sales success
Knowledge of the beverage market
Thorough understanding of the direct store delivery (DSD) business
Additional language skills a plus
PHYSICAL REQUIREMENTS
Employee is regularly required to use hands and fingers, to handle or feel; reach with hands and arms; and talk or hear
Employee frequently is required to walk and sit
Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $41,600 to $62,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.