Regional Brand Creative Lead: APAC

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

 

Job Description

ServiceNow is growing fast across APAC, in size, prominence, and ambition. This is a chance to get in at an inflection point and help define the trajectory of the brand.

As the creative voice of ServiceNow in the region, this role brings the brand to life across every regional touchpoint, from campaigns to events to customer stories. Sitting within the global Core Brand team, this leader reports directly into the Executive Creative Director and works closely with the APAC Brand lead, regional marketing teams, and a dedicated embedded studio to ensure the work coming out of APAC is consistent and raises the bar for what enterprise creative can be.

This is an Associate Creative Director role whose primary role will be driving design excellence across every touchpoint and channel. This role requires both an understanding of the strategic brand vision and the design craft to direct and execute it at the highest standards. This is an opportunity to help build a brand that is redefining what enterprise technology looks and sounds like in collaboration with the Core Brand team, as it sets new standards for brand design worldwide.

Responsibilities

• Serve as the creative authority for the APAC region, setting the creative ambition for the brand while protecting and evolving the ServiceNow identity across all regional marketing activity.
• Partner closely with APAC regional marketing leads and the APAC Brand lead to translate business priorities into compelling, on-brand creative strategies and executions that strengthens long-term brand equity.
• Collaborate with global creative leadership to ensure regional work ladders up to the global brand platform while reflecting the cultural nuances and opportunities within local APAC markets.
• Champion brand consistency across the region, ensuring visual identity, messaging, and tone of voice are applied with rigor, craft and intention across all channels and touchpoints.
• Oversee creative quality across a broad scope of regional work including events, campaign, social, digital, OOH, editorial design, film/motion, and executive experiences.
• Direct and inspire the embedded studio team to deliver work that is both efficient and exceptional, setting clear creative direction and maintaining high standards across every output.
• Act as a hands-on creative contributor when the work demands it, rolling up your sleeves to concept, design, art direct, or write alongside the team.
• Bring a strong point of view to every brief, championing bold, brand-building creative beyond the expected and raise the bar for enterprise marketing across the region.
• Drive adoption of AI-powered tools and workflows within the regional team and embedded studio, identifying opportunities to scale creative output, experimentation, and efficiency without compromising quality or brand integrity.

Qualifications

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• A minimum of 8 years of experience in brand creative, with a background rooted in design, design systems and scaling brands across multiple markets and formats.
• Proven experience working with or within global teams, balancing global brand consistency with regional nuance while driving ambitious creative that elevates the brand and expands what enterprise marketing can look and feel like.
• Expertise in creative tools, Adobe Creative Cloud and Figma
• Actively engaged with AI-powered creative tools, with a curiosity and commitment to exploring how they can raise the quality, speed, and impact of creative work.
• Demonstrated experience in both creative direction and hands-on craft; comfortable setting the vision and executing within it.
• A deep belief in the power of brand, with the discipline to apply it consistently and the instinct to push it forward.
• Skilled at building collaborative relationships with marketing partners, studio teams, media partners and cross-functional stakeholders without relying on direct authority.
• Strong presentation skills and the ability to articulate creative thinking clearly to senior stakeholders and regional leads.
• Experience overseeing diverse creative outputs, from campaign creative to live event experiences.
• Familiarity with B2B marketing environments, ideally in enterprise technology.

 

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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