Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.
As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we’re creating a legacy that goes beyond business—one that’s changing the world for the better.
The Regional Marketing Communications Manager translates US & LATAM strategic priorities into integrated marketing plans and leads their execution across campaigns, content, digital, events, product launches and customer engagement programs. The role works closely with Regional Marketing, Sales, Product Offering and Global Marketing teams to ensure activities are well coordinated, commercially relevant and measurable. The Manager is expected to independently structure and drive work, coordinate internal and external resources, manage assigned team members, and ensure priorities move from plan to delivery. The role also owns regional marketing operations, including campaign management, lead-process execution, measurement, budget tracking and continuous improvement, and provides marketing communications support for product launches, promotional programs and customer engagement activities across the region.
This position is based in Toronto (CA) and requires occasional travel as part of the execution of the responsibilities.
Key Accountabilities
What We’re Looking For
To thrive in this role, you should bring:
Marketing Strategy & Performance
- Translate regional business strategies and annual strategic priorities into integrated marketing communications and execution plans, defining audiences, objectives, messaging, channels, activities, timing, resources and measures of success.
- Own execution of approved plans, independently structuring work and coordinating internal, global and external resources as required to deliver against regional priorities.
- Monitor, measure, and optimize marketing program performance through data-driven insights and reporting.
- Apply regional market, customer and competitive insights to communication and campaign planning.
- Benchmark marketing effectiveness against industry best practices and recommend improvements to increase impact and efficiency.
- Lead cross-functional initiatives that enhance marketing capabilities, processes, and organizational effectiveness, bringing clear recommendations, owners, timelines and follow-through.
Marketing Operations & Measurement
- Define and maintain regional campaign, MQL and lead-management processes in coordination with Sales and CRM owners.
- Establish campaign tracking, dashboards and reporting to measure engagement, lead progression, conversion and ROI.
- Manage regional marketing planning calendars, project workflows and execution processes; establish priorities, owners, timelines and escalation paths to keep work moving.
- Track regional marketing budget and spend against plan.
- Drive post-campaign evaluation and continuous improvement.
- Coordinate regional marketing administration and execution logistics, including purchasing, vendor coordination, promotional materials and related operational activities.
Campaign & Program Management
- Lead the planning and execution of integrated marketing campaigns across multiple channels and customer segments, determining the appropriate marketing approach within agreed business and audience objectives.
- Coordinate with Product Offering, Sales, and Customer Experience teams to deliver impactful promotional programs and launch activities.
- Ensure consistent execution, messaging alignment, effective resource utilization, and clear accountability across the region.
Account-Based Marketing (ABM) & Digital Demand Generation
- Develop and execute targeted audience and account-based campaigns focused on strategic accounts, priority segments and key decision-makers where appropriate.
- Use appropriate digital, automation and AI-enabled tools to improve audience segmentation, content personalization, campaign optimization and efficiency.
- Manage relevant digital and social marketing initiatives, including LinkedIn, audience targeting, paid activation and lead-nurturing campaigns.
- Analyze campaign performance and continuously optimize engagement, lead quality, conversion rates, and ROI.|
People & Operational Leadership
- Provide day-to-day leadership to assigned regional marketing team members, setting priorities, clarifying ownership, delegating work and maintaining accountability for delivery.
- Coach and develop team members to increase independence, judgment and execution capability.
- Manage agencies, vendors and other external resources from brief through delivery, including scope, timelines, budget and quality.
- Identify risks, resource conflicts or delivery gaps early; resolve issues independently where possible and escalate decisions that require leadership input.
External Communications & Public Relations
- Manage regional trade media activity, including editorial calendars, contributed content, advertising placements, press releases and media opportunities.
- Develop and implement regional communication programs that increase awareness of Armstrong’s capabilities, solutions, and market leadership.
- Collaborate with internal stakeholders to create compelling customer-facing communications and thought leadership content.
- Plan and execute internal and external webinars as part of regional communications, demand-generation, product-launch and enablement programs.
- Execute marketing communications activities supporting regional product launch strategies, vertical marketing initiatives, and strategic business announcements.
- Plan and execute regional e-mail communications and nurture campaigns, including audience segmentation, content development, deployment and performance measurement.
Digital Presence & Content Management
- Manage regional digital marketing activities, including website localization, content updates, and social media engagement.
- Ensure local digital assets align with global brand standards while addressing regional market requirements.
- Drive online engagement through effective content strategies and digital channel optimization.
Creative Development & Localization
- Develop, adapt and localize marketing collateral, digital assets, advertising materials and promotional content based on regional execution needs.
- Coordinate translation and localization of regional marketing communications and assets as required.
- Ensure creative executions maintain global brand consistency while resonating with local audiences and cultural nuances.
Brand Management & Governance
- Act as a regional Brand Champion, ensuring regional marketing communications comply with global brand standards across all customer and employee touchpoints.
- Partner with global Brand & Communications on brand governance and specialist communication requirements.
- Strengthen brand visibility, positioning, and reputation across US and Latin American markets.
What We’re Looking For
To thrive in this role, you should bring…
Education and Experience:
- Bachelor’s degree or higher in Marketing, Communications, Business, PR, or a related field.
- 10+ years of progressive B2B marketing and communications experience, including demonstrated ownership of integrated multi-discipline marketing programs from planning through execution and measurement.
- Experience in a complex B2B, technical, industrial and/or matrixed commercial environment is strongly preferred.
- Ability to develop creative campaign briefs that align with business goals and resonate with local audiences.
- Strong analytical skills, with experience in marketing reporting, data analysis, and ROI measurement.
- Proficiency in marketing automation systems (e.g., HubSpot, Marketo) and digital marketing concepts.
- Proven ability to independently manage multiple complex projects and competing priorities in a fast-paced, dynamic environment.
- Demonstrated experience leading people, project teams and/or external resources; technically savvy with a focus on process improvement and excellent verbal and written communication skills.
- Fluency in English Communication essential, Spanish and/or Portuguese language capability an asset
- Ability to travel occasionally within US and Latin America (as needed).
Technical Skills
- Strong understanding of integrated marketing communications, including branding, PR, digital marketing, and campaign management.
- Proven capability in developing and executing ABM (Account-Based Marketing) strategies, including segmentation, targeting, and personalized campaign design.
- Proficiency in leveraging digital marketing channels, including LinkedIn, social media platforms, and website content management/localization.
- Experience using AI-enabled marketing tools for audience targeting, content personalization, and performance optimization.
- Strong analytical capability, including marketing performance tracking, reporting, and ROI measurement.
- Ability to interpret data insights and translate them into actionable marketing improvements and strategic recommendations.
- Knowledge of marketing automation systems (e.g., HubSpot, Marketo) and CRM integration principles.
- Competence in managing brand governance and ensuring compliance with global brand standards across multiple markets.
- Understanding of creative asset localization and adaptation for regional market relevance.
- Ability to oversee multi-channel campaign execution, including digital, print, and PR.
Soft Skills
- Strong stakeholder management skills, with the ability to collaborate effectively across regional and global teams.
- Excellent written and verbal communication skills, with the ability to influence at all levels of the organization.
- Strong organizational, project-management and delegation skills, with the ability to manage multiple priorities and keep work moving without requiring day-to-day supervision.
- Commercially aware, with a strong focus on driving business outcomes and measurable impact.
- Proactive and self-driven, with the ability to take broad objectives, structure the work, make sound execution decisions and take ownership of outcomes.
- Creative thinker with the ability to translate business objectives into compelling marketing campaigns.
- Strong attention to detail, particularly in brand consistency and campaign execution.
- Adaptable and comfortable working in a matrix, international environment.
- Collaborative team player with a customer-centric mindset.
- Willingness to travel occasionally across the US and LATAM region as required.
Why Armstrong Fluid Technology?
By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology while upholding Armstrong's commitment to sustainability. You’ll have endless opportunities to learn, grow, and make a significant impact on the world. Together, we'll build tomorrow’s solutions today.