Company Description
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
As the Revenue Growth Specialist, you'll leverage pricing, promotions, portfolio, consumer, shopper and market insights to uncover growth opportunities and shape commercial decisions. Working across Sales, Marketing, Category, Supply Chain and Finance, you will challenge assumptions, build clear commercial recommendations and help teams make smarter choices across customers, channels and packs. Reporting to the Head of Revenue Growth Management (RGM), you will lead the analysis, tools and execution that support RGM decisions.
Job Description
PRICING AND REVENUE GROWTH
- Lead pricing analysis across packs, channels, and customers, translating market insights into clear, actionable recommendations.
- Support the annual CPI process by maintaining pricing trackers, coordinating price changes, and providing pricing analysis and recommendations.
- Monitor price realisation, competitor activity, and revenue performance to proactively identify risks and growth opportunities.
- Build pricing, elasticity and promotional response scenarios, providing volume and revenue assumptions to support broader financial modelling.
PROMOTIONS AND TRADE INVESTMENT
- Own the development and consistent application of promotional evaluation tools, including pre- and post-event analysis.
- Lead promotional performance reviews, assessing uplift, incrementality, cannibalisation and ROI.
- Partner with Key Account teams to optimise promotional calendars, mechanics, depth and frequency through regular reviews.
- Work closely with Commercial Finance and Sales to maximise promotional investment effectiveness and drive return on investment.
PORTFOLIO AND PACK-PRICE ARCHITECTURE
- Develop and maintain pack-price architecture across formats and channels, providing pricing and elasticity insights to Sales and Commercial Finance.
- Leverage consumer, shopper and market insights to recommend portfolio, assortment and pricing opportunities.
- Identify opportunities to improve mix, affordability, premiumisation and profitable growth through portfolio optimisation and gap analysis.
CUSTOMER AND CHANNEL GROWTH
- Leverage customer, channel, pack and product insights to identify pricing, promotional, assortment and mix opportunities across Retail, Convenience, Wholesale, E-Commerce and On Premise channels.
- Develop pricing, promotional and pack architecture insights to support customer planning and commercial negotiations.
- Translate internal and external data into practical recommendations that teams can act on.
ELASTICITY, FORECASTING AND INSIGHTS
- Deliver price elasticity, promotional response and scenario analysis to support commercial decision-making.
- Analyse internal and external data sources, including Circana, Kantar and retailer scan data, to identify trends and growth opportunities.
- Maintain pricing, promotional and product mix datasets, dashboards and reporting.
BUSINESS PARTNERING
- Work side by side with Sales, Marketing, Finance, Category and Supply Chain to embed Revenue Growth Management into everyday decisions.
- Provide insights and recommendations to support business planning and revenue optimisation.
- Influence stakeholders with confidence, curiosity and commercially grounded thinking.
Qualifications
University Degree in Business, Commerce, Economics, Finance, Marketing, Statistics, or a related discipline preferred.
5+ years' experience in FMCG, Revenue Growth Management, Commercial Finance, Category Management, Pricing, Sales Analytics or Business Analytics.
Strong understanding of FMCG commercial drivers, with experience working with major retailers such as Coles, Woolworths, Metcash or Aldi highly regarded.
Strong commercial and analytical capability, with experience in pricing, promotions, pack architecture, elasticity and revenue growth initiatives.
Advanced Excel skills and experience using Power BI, Tableau or similar analytical tools to generate insights and recommendations.
Additional Information
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.