Sales & Business Development Officer

Sales & Business Development Associate Position Title Sales & Business Development Officer Department Administration Reports To CEO & Admin/Finance Operations Manager Location Wellness Partners Medical Center, Monrovia, Liberia Position Summary The Sales & Business Development Officer is responsible for supporting the growth of Wellness Partners Medical Center by executing the company's marketing strategy and generating sales through outreach, lead generation, and business development activities. The officer will help implement the organization's annual marketing and business development plan, build relationships with potential individual and organizational clients, generate new patient and corporate leads, support marketing campaigns, and contribute to revenue growth across all service lines. This is an entry-level position designed for a motivated individual who is eager to learn healthcare marketing, sales, customer relationship management, digital marketing, and business development. The successful candidate will be expected to actively develop new skills through mentorship, self-directed learning, online training resources, and practical experience. The ideal candidate is energetic, professional, organized, technologically savvy, self-motivated, comfortable interacting with senior professionals, and passionate about helping improve healthcare access in Liberia. ________________________________________ Key Objectives 1. Increase awareness and utilization of Wellness Partners services through digital and offline marketing activities. 2. Support implementation of the organization's marketing strategy and outreach calendar. 3. Cultivate new patient, corporate, and institutional leads and track them through to sales conversion. 4. Work with various departments to support growth of high-value service lines. 5. Support improved overall and department-specific customer experience per organization-wide or department-specific goals. ________________________________________ Core Responsibilities Sales, Lead Generation & Relationship Management • Identify and develop prospective leads (clients, referral sources, and partnership opportunities) through targeted outreach to individuals, businesses, insurers, institutions, and community organizations. • Schedule and participate in business development meetings and presentations. • Present Wellness Partners services, health screening packages, membership plans, insurance capabilities, and corporate health solutions. • Support proposal development, quotation preparation, and follow-up activities. • Build and maintain professional relationships with prospective and existing clients, referral partners, insurers, employers, and community stakeholders. • Maintain accurate records of leads, contacts, meetings, opportunities, and sales activities through the sales pipeline until closure or resolution. • Monitor lead conversion rates and recommend improvements to increase sales effectiveness. • Assist with converting inquiries into appointments, screenings, memberships, referrals, corporate contracts, and other revenue-generating services. • Maintain and update contact databases, WhatsApp broadcast lists, and customer relationship management tools. • Support patient retention initiatives including review requests, referral programs, membership renewals, medication refill reminders, follow-up laboratory reminders, and promotional campaigns. • Collect customer feedback to identify opportunities for improving customer experience. • Encourage reviews, testimonials, and referrals to increase service utilization. ________________________________________ Corporate & Community Outreach • Coordinate weekly corporate outreach activities. • Assist in organizing health screening events and corporate wellness activities. • Represent Wellness Partners at health fairs, corporate events, outreach programs, and community engagements. • Collect contact information and referrals from outreach activities. • Support partnership development efforts. • Build relationships with HR managers, administrators, business leaders, community influencers, and key decision-makers. • Assist with implementation of lead capture systems, event follow-up processes, and conversion activities following outreach events. ________________________________________ Marketing Execution • Assist with implementation of the annual marketing plan and monthly marketing calendar. • Coordinate distribution of flyers, brochures, banners, and promotional materials. • Assist with organizing campaigns tied to health awareness months, service promotions, and organizational initiatives. • Support collection of patient testimonials, reviews, success stories, and video content. • Help ensure marketing materials are displayed appropriately within the facility and at outreach events. • Assist with maintaining brand consistency across marketing activities in accordance with Wellness Partners brand standards. • Support execution of service line campaigns, screening package promotions, membership plan promotions, insurance utilization campaigns, and corporate health initiatives. • Assist with coordinating television, radio, digital, print, and community-based marketing activities. ________________________________________ Digital Marketing Support • Assist with social media content scheduling and posting across approved platforms. • Monitor engagement and respond appropriately to inquiries in a professional and timely manner. • Support management and optimization of WhatsApp Business communication tools and broadcast lists. • Assist with creating and distributing email and WhatsApp campaigns. • Support website content updates and search engine optimization (SEO) initiatives. • Assist with boosting social media posts, running digital advertisements, and tracking campaign performance. • Monitor online reviews and support online reputation management initiatives. • Assist with maintaining accurate information on Google Business Profile and other online listings. • Support collection and reporting of digital marketing performance metrics. ________________________________________ AI & Digital Tools • Learn and utilize AI tools to improve efficiency and productivity. • Assist with basic graphic design using approved templates and tools. • Support creation of social media graphics, flyers, presentations, brochures, and promotional materials. • Use digital tools to track leads, campaign performance, customer engagement, and outreach outcomes. • Continuously explore new technologies that can improve marketing, sales, and business development performance. • Utilize AI-assisted tools for content development, research, lead generation, customer engagement, and administrative efficiency while maintaining quality standards. ________________________________________ Data Tracking & Reporting • Maintain sales, marketing, and outreach activity logs. • Track lead generation, lead conversion, and sales performance metrics. • Monitor outreach outcomes, campaign performance, and return on investment. • Prepare weekly and monthly activity reports. • Maintain dashboards and tracking tools used by management. • Provide recommendations for improving sales effectiveness, marketing performance, customer engagement, and business development outcomes. ________________________________________ Learning & Professional Development Expectations The Sales & Business Development Officer is expected to continuously develop knowledge and skills in: • Sales fundamentals • Business development • Customer relationship management • Digital marketing • Social media marketing • Search engine optimization (SEO) • Lead generation • Corporate sales • Presentation skills • Negotiation • Healthcare marketing • Basic graphic design • Artificial Intelligence (AI) productivity tools • Data analysis and reporting The successful candidate should demonstrate curiosity, initiative, and a commitment to ongoing self-improvement. ________________________________________ Required Qualifications • Bachelor's degree or diploma in Business Administration, Marketing, Communications, Public Health, Management, or a related field. • Recent graduates are encouraged to apply. • Strong written and verbal communication skills. • Strong interpersonal skills. • Comfortable speaking with professionals and decision-makers. • Basic computer proficiency. • Familiarity with Microsoft Office or Google Workspace. • Ability to learn new software and digital tools quickly. • Ability to work independently with limited supervision. • Strong organizational and follow-up skills. ________________________________________ Preferred Qualifications • Experience in sales, marketing, customer service, outreach, or community engagement. • Experience using social media for business purposes. • Experience organizing events or community activities. • Familiarity with Canva, AI tools, CRM systems, or digital marketing platforms. • Interest in healthcare or public health. ________________________________________ Key Performance Indicators (KPIs) Performance may be evaluated using: • Number of outreach activities completed. • Number of corporate visits completed. • Number of new leads generated. • Number of partnerships developed. • Number of appointments generated. • Lead-to-appointment conversion rate. • Appointment-to-service conversion rate. • Number of screening packages sold. • Number of membership plans sold. • Number of corporate proposals submitted. • Number of corporate contracts secured. • Corporate account retention rate. • Number of repeat patients generated through follow-up activities. • Number of referrals generated from existing patients and partners. • Social media engagement metrics. • Growth of WhatsApp contact database. • Lead conversion rates. • Revenue generated from assigned activities. ________________________________________ Personal Attributes The successful candidate will demonstrate: • Initiative • Professionalism • Integrity • Reliability • Creativity • Curiosity • Persistence • Strong work ethic • Excellent communication skills • Positive attitude • Desire to learn and grow This position offers an opportunity to develop practical skills in healthcare sales, marketing, business development, digital engagement, and customer relationship management while contributing to the growth of one of Liberia's leading private healthcare organizations.