Role Summary The Sales Associate Trainee supports the Sales team while receiving structured on-the-job training to develop the skills and knowledge required for a career in FMCG sales. The role provides hands-on exposure to customer relationship management, route-to-market execution, merchandising, product knowledge, market intelligence, sales administration, and business development while supporting the achievement of sales and customer service objectives. Key Responsibilities Support Sales Associates with daily customer visits, route activities, and sales operations. Assist with servicing retailers, distributors, and other customers to ensure effective product distribution and availability. Build and maintain professional relationships with customers and respond appropriately to customer enquiries. Escalate customer complaints, service issues, and other concerns to the Territory Supervisor for resolution. Assist with product merchandising, including proper placement, pricing, stock rotation, and maintaining attractive displays. Support promotional campaigns, product activations, and other brand visibility initiatives. Monitor product availability and stock levels at customer locations and report potential stock-outs. Apply and support proper stock rotation practices, including the FIFO (First-In, First-Out) principle. Observe competitor activities, including product offerings, pricing, promotions, and market presence, and share relevant market insights. Collect market information during field visits to support sales planning and business development. Assist in preparing daily sales reports and maintaining accurate records of customer visits, sales activities, and field observations. Learn and apply company procedures relating to sales, stock handling, documentation, and customer service. Work collaboratively with Sales, Logistics, Customer Service, Finance, and other relevant teams. Demonstrate professionalism, integrity, and a customer-focused approach in all interactions. Comply with company policies, safety requirements, and ethical standards. Participate actively in training, coaching, and field learning activities to build sales competencies. Perform other sales-related duties as assigned by the Territory Supervisor.