Business Area:
Marketing
Seniority Level:
Mid-Senior level
Job Description:
At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we're the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world’s largest enterprises.
We are seeking a strategic and highly collaborative Senior Global Developer Marketing Manager to define, lead, and orchestrate our global developer marketing programs. This position sits at the intersection of marketing teams for cross-team collaboration in building an integrated marketing programs plan that drives engagement, preference, adoption and pipeline.
Your primary responsibility will be to act as the central architect connecting our developer marketing initiatives with broader marketing engines. You will translate developer community insights into actionable marketing strategies, design and execute high-impact cross-functional campaigns, and ensure a unified brand voice across all technical touchpoints. You will be the master orchestrator, collaborating across our diverse marketing teams to build and support execution of the overall go to marketing programs across all geos.
As a Senior Developer Marketing Manager, you will:
- Operationalize the Global Roadmap: Translate the developer relations strategy into an integrated marketing programs plan
- Strategic Orchestration:
- Align developer marketing initiatives with product marketing content, brand campaigns, demand generation programs, and field marketing programs to maximize business impact.
- Create an ICP playbook for developer / practitioner audience with purpose, actions and goals
- Drive consistency, repeatability, and compliance in developer programs, creating global scalability and adoption cross marketing
- Serve as the program owner for developer acquisition initiatives, coordinating with Demand Gen to track the efficiency of paid campaigns and experimental acquisition channels.
- Program Management: Design, scale, and govern global developer programs that integrate seamlessly into global marketing funnels.
- Data Driven Analytics: Refine the developer persona framework with Marketing Operations to track and measure community metrics, health, and sentiment and guide decision making. Translate technical engagement metrics into business impact.
- Budget & ROI Governance: Prioritize and manage spend within budget allocation and align ROI against programs.
- Cross-Marketing Collaboration: Partner and collaborate across marketing to co-create campaign content and narratives, and developer-focused activations.
- Ensure that developer-focused content and programs are effectively leveraged in regional sales plays and field marketing campaigns.
We're excited about if you have:
- Experience: 6+ years of experience in persona based demand generation and developer marketing, with at least 2 years in a strategic, cross-functional capacity.
- Cross-Functional Mastery: Proven track record of orchestrating complex programs across distinct marketing disciplines.
- Technical Literacy: Deep understanding of the developer persona, workflows, open-source dynamics, and modern software development landscapes.
- Communication Skills: Exceptional ability to translate deep technical concepts into high-level business value for marketing stakeholders, and vice versa.
- Strategic Execution: Demonstrated experience building community governance models, and engagement mix..
- Analytical Mindset: Proficiency with marketing analytics tools (Tableau, SFDC) to drive data-informed decision-making.
- This role is not eligible for immigration sponsorship.
The anticipated annual base salary range for this position is:
$134,000- 160,000
Individual compensation within the published range is determined by the candidate's skills, experience, qualifications, and primary work location. In addition to base pay, sales roles are eligible for Cloudera's commission plan, while non-sales roles are eligible for the corporate incentive plan. All employees receive a comprehensive benefits package.
What you can expect from us:
Generous PTO Policy
Support work life balance with Unplugged Days
Flexible WFH Policy
Mental & Physical Wellness programs
Phone and Internet Reimbursement program
Access to Continued Career Development
Comprehensive Benefits and Competitive Packages
Paid Volunteer Time
Employee Resource Groups
EEO/VEVRAA
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