Senior Growth Manager, Free Trial

Okta· San Francisco, California· Web Marketing-465

Posted 2026-11-05

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Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Role Overview

Okta offers free trials across Okta and Auth0. Each one lets prospects and customers explore our products before they buy. As Senior Manager, Product, you'll own growth for these trials. You'll lead the self-serve sign-up experience that Digital runs and influence the parts of the journey other teams own, including product handoffs, lifecycle email, enablement, and support. You'll drive more trial sign-ups and sales inquiries, and faster time to first value. This is an individual contributor role focused on building the program and identifying free trial journeys from the ground up, including its processes, priorities, and KPIs for the Digital team.

Responsibilities

Vision and strategy: Set a 1–2 year vision for free trial growth across Okta and Auth0. Find new ways to meet trial goals, such as interactive experiences and ways to explore products before a sales conversation.
Roadmap and OKRs: Turn company goals into OKRs and align a roadmap the team can execute.
Free trial experience: Improve the trial sign-up funnel, drive trial awareness, and build activation levers behind it.
Growth and experimentation: Take each problem from diagnosis to hypothesis, test, and launch. Design and analyze experiments with support from optimization and personalization managers.
Research Personas: Lead research on how prospects and specific personas evaluate trials, where they drop off, and when they ask for sales help.
Customer journey: Map the full journey, including the handoffs other teams own. Use the findings to set priorities across Digital, Product, and GTM.
Cross-functional influence: Work with Product, Engineering, Customer Success, Sales, Enablement, Marketing, Support, and partners on the parts of the journey you don't own. Secure their commitments and follow through.
Resourcing and tradeoffs: Make resourcing and tradeoff decisions without budget authority. Present them to senior leadership.
Program build: Define processes, priorities, and KPIs for the program's stage and initiatives. Set up the planning, review, and reporting rhythms it needs to scale.
AI-first ways of working: Use AI in research, analysis, experimentation, and content. Explore AI-driven trial improvements, such as guided setup, with the Product team that owns those surfaces.

Necessary Experience

8+ years of product management, growth program ownership, self-serve, or product-led funnels.
Product-led growth (PLG) or self-service experience: You have owned sign-up and activation, or you bring a strong PM mindset and a record of owning outcomes without direct authority.
Research and customer journey skills: You run your own customer research, map journeys, and turn findings into product decisions.
Experimentation and analytics: You design and analyze experiments and are comfortable with product analytics.
Cross-team alignment: You have a record of aligning teams you don't manage.
OKRs and roadmaps: You turn business goals into clear OKRs, roadmaps, and tradeoffs.
Self-starter ownership: You work well on your own, decide with incomplete information, and move fast.
Technical products: You have worked on identity, security, developer, or other complex technical products.
AI fluency: You use AI tools in your work and are curious about applying them to the product.

P24083

Below is the annual base salary range for candidates located in San Francisco Bay Area. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual base salary range for this position for candidates located in the San Francisco Bay area is between:

$178,000—$245,000 USD

The Okta Experience

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

Job description

Role Overview

Responsibilities

Necessary Experience