Why join us?
Mitti by SafetyCulture is a global tech company, just not the kind you're picturing. Our almost 1,000-person team builds tools that make work better for the three billion frontline workers who keep the world moving. We've got big tech scale, without the sign-off layers or corporate theatre. This next chapter is about scaling smart, powered by AI, a clear vision and real ownership.
Big tech impact, without the big tech ick.
This role is an exciting opportunity for a creative storyteller to bring Mitti's mission to life for a global audience. You'll work on innovative social and content plays, including a founder-led YouTube channel and iconic sponsorships like the Australian Open. It's the right fit for someone with deep craft in social media, a passion for storytelling, and a drive to take ownership and create content that moves the needle.
Role purpose
This role exists to make Mitti unmissable on social for a global audience. You will own Mitti's social media strategy and brand channels end to end, turning product, customer, partner and founder stories into social-first content that grows our audience and drives measurable business results.
What you'll do
Own Mitti's global social media strategy and keep it current, aligned to brand and business objectives, adjusting channels, content pillars and targets as platforms and the business change
Grow our presence on LinkedIn, Instagram, YouTube and X, putting effort where our audience and growth are
Come up with social-first ideas and campaigns drawn from customer insights, product releases, partners and founder content
Brief production teams so social cutdowns are planned up front and captured on the shoot. Shoot your own content too, and know what needs full production and what doesn’t
Work with the team behind our founder-led YouTube channel so long-form content gets cut and shared across our channels on purpose
Run our creator and influencer program and partner social, including the Australian Open and motorsport
Plan and optimise paid social with our Digital Media team, including video-first brand work on Meta and YouTube and thought leadership on LinkedIn
Run employee advocacy and help executives build their LinkedIn presence and our employer brand
Own a live dashboard tracking audience growth, impressions, video views and engagement, and report regularly to marketing leadership. Judge performance on quality and conversion, not clicks alone
Lead community management for our brand channels, including calls on sensitive or negative comments
What you'll bring
Deep, current craft across LinkedIn, Instagram, YouTube (Shorts and long-form) and X, and a clear sense of what performs where
A track record of growing audiences and delivering campaigns that land, ideally in tech or an agency
The ability to shoot your own social content and work with an experienced video team
Strong storytelling, from the first insight through to visually engaging, platform-native output
Experience planning and optimising paid social, measured through reach, views and brand lift
Fluency with social management tools and analytics, and the habit of turning metrics into actions and dashboards leaders actually use
Experience working with creators, influencers and brand partners
Regular use of AI in your own workflow to ideate, draft, repurpose content and analyse performance. You check its output for quality, accuracy and brand voice, and you know when not to use it. Building simple AI-enabled workflows is a plus
How you work
You take work from concept to published without waiting to be asked, flag risks early and close loops
You’re the social expert in the room, with the taste to know what good looks like and the evidence to back a recommendation. You hold your position when the data supports it
You move quickly on low-risk decisions and stay steady when priorities shift
You work well across Brand, Product Marketing, video, agencies and partners, and you share what you know
You ask for feedback, act on it and give it honestly and kindly
You connect content to what frontline workers need and to business results
Good to know
This is a full time role based in our Sydney office three days a week, with flexibility to work the other two from home
You’ll occasionally be needed outside standard hours around major moments like launches and the Australian Open
We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire Mitti team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia , the US and the UK .
Even if you don't meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Don't rule yourself out, hit that apply button if this job resonates with you
You can find out more about life at Mitti via Youtube , Twitter , Instagram and LinkedIn.
To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to Mitti or any of our employees. We are not responsible for any fees associated with unsolicited resumes.