Own and scale Meta paid acquisition for a B2B SaaS business, combining performance marketing, creative strategy, and measurement. You will help grow acquisition among small and midsize businesses while building a fast, insight-driven testing approach.
Set Meta budget allocation and campaign strategy, optimizing against ROAS and LTV:CAC targets.
Analyze campaign performance to identify creative patterns and provide structured, data-backed briefs to the creative team.
Run high-velocity tests across audiences, creative, campaign structures, and micro-personas.
Connect channel performance to unit economics and incrementality, partnering with measurement teams to guide spend decisions.
Build tools, automations, and workflows, using AI where useful to make user acquisition faster and more autonomous.
At least 4 years of performance marketing experience, including managing six-figure monthly Meta budgets against LTV:CAC targets.
Strong knowledge of attribution, incrementality, and unit economics, with the ability to connect channel decisions to business outcomes.
Experience partnering with creative teams, developing data-backed hypotheses, and running structured feedback loops.
Experience building tools or automating workflows with code or AI-enabled platforms.
Experience running rapid experimentation and marketing to SMB audiences, ideally in SaaS or product-led environments.
Base salary: $60,000 to $70,000 USD annually. Visa sponsorship details were not provided.
Remote. Primary location: Paris, France.