Own and scale Meta paid acquisition for a B2B SaaS company, combining performance analysis, creative strategy, and measurement. You will partner with creative and data teams to build a fast-learning acquisition engine and support growth among small and midsize businesses.
Manage Meta campaign strategy and budget allocation while working toward ROAS and LTV:CAC targets.
Analyze campaign results to identify creative patterns and provide structured, data-backed direction to the creative team.
Run high-velocity tests across audiences, creative concepts, campaign structures, and customer personas.
Connect channel performance to unit economics and incrementality, partnering with measurement teams to guide spend decisions.
Build tools and automated workflows, using AI where it can improve the speed and autonomy of user acquisition.
Turn test results into actionable insights that support growth among SMB and business audiences.
At least 4 years of performance marketing experience, including managing six-figure monthly Meta budgets against LTV:CAC targets.
Strong knowledge of attribution, incrementality, and unit economics, with the ability to connect channel decisions to business outcomes.
Experience building tools or automating workflows with code or AI-enabled platforms.
A record of close collaboration with creative teams, developing data-backed hypotheses and structured feedback loops.
Experience running rapid, systematic tests and communicating findings clearly to cross-functional partners.
Experience marketing to SMBs or working in SaaS or product-led growth environments is valuable.
Base salary: $60,000 to $70,000 USD annually.
Remote role, with a primary location in Paris, France.