Social & Digital Media Manager (Brand & Product)

Company Description

Red Bull UK is currently recruiting for a Social Media Manager (Brand & Product) to be based in London, UK.

You are an internet obsessive that lives and breathes digital culture. You bring a deep understanding of how to craft content, deliver a message and grow channels to attract audiences on a huge scale. You will be a key pillar in our world-leading social media team; responsible for maximising Red Bull’s online reach in the UK. You will develop creative and innovative ideas that drive viewership and engagement with millions of users every single day.

The performance you will deliver is crucial to Red Bull winning the hearts and minds of UK consumers, encouraging them to make Red Bull their energy drink of choice. Your focus will be to communicate about our brand campaigns, product launches and portfolio of energy drinks via social media.

You are confident working on a range of platforms, with a deep understanding of internet culture, social media analytics and how to go viral. You are as comfortable presenting a strategic vision to senior stakeholders, as you are producing social media content that will travel. You will be on the lookout for new channel and project opportunities, using your influence to take advantage of these and ensure Red Bull continues to grow its social media presence in the UK.

In short – you will deliver career-defining social media impact.

Every application is reviewed by a member of our recruitment team. We take a people-first approach to hiring, ensuring that every application receives thoughtful consideration.

Job Description

Brand & product marketing on social media

• Lead the social media strategy for Red Bull UK Brand & Product, ensuring activity supports wider marketing objectives, brand campaigns and commercial priorities.
• Translate brand and product plans into engaging, social-first content that brings product launches, key moments and campaigns to life.
• Partner with Brand, Product, Culture Marketing, Media Network and Insights teams to identify opportunities, amplify activity and deliver impact with consumers.

Growing the organic viewership of Red Bull UK on social media

• Drive the growth of Red Bull UK's owned social channels, increasing reach, engagement, followers and organic video views across key platforms.
• Develop platform-specific content strategies and use audience insights, trends and performance data to optimise content and accelerate growth.
• Stay ahead of digital culture, platform developments and consumer behaviours to identify new opportunities for engagement and visibility.

Quality control and standard-bearer for Red Bull UK social media content

• Act as the guardian of Red Bull UK's social media presence, ensuring all content aligns with brand guidelines, tone of voice and creative standards.
• Maintain high editorial and creative standards across all social content, campaigns and partnerships, ensuring consistency and accuracy.
• Provide guidance, best practice and quality control to internal stakeholders and external partners, ensuring content is optimised for every platform.

Budget, agency and Stakeholder Management

• Manage social media budgets effectively, ensuring investment supports strategic priorities and delivers maximum impact.
• Lead relationships with agencies, creators and production partners, driving strong collaboration and best-in-class creative output.
• Support team and partner development through clear briefing, regular feedback and effective performance management.

Project ideation, delivery and reporting

• Lead the development of innovative social content concepts and campaigns that drive engagement, conversation and brand affinity.
• Manage projects from ideation through to execution, ensuring delivery against agreed timelines, objectives and budgets.
• Track performance, report on results and turn insights into actionable recommendations that strengthen future activity.

Campaign consumer journey and website development

• Develop digital mechanics that engage consumers with a campaign message, either on Red Bull’s website or third party apps and platforms such as Strava.
• Deliver innovative, best-in-practice consumer journeys that maximise campaign engagement.
• Oversee the build and management of website content for brand campaigns, product launches and product pages.

Qualifications

Experience delivering millions of views across a high reach network of channels for an FMCG brand, publisher, broadcaster, creator or content producer.

Understand and explain what drives organic virality.

Experience launching FMCG products via social media and driving high organic virality.

Experience of all major social platforms, including YouTube, TikTok, Instagram.

Experience pitching launching new social media channels.

Ability to ideate and create viral social media content (with examples).

Proven experience of achieving significant growth for social platforms (with examples).

Innovative, creative and entrepreneurial mindset – with a hunger to break the internet.

Strong written communication and accuracy, with a keen editorial sense.

Experience in building and nurturing online communities.

Confident in presenting a strategic vision that influences key decision-makers.

Experience in shooting, editing and publishing.

Experience in agency management.

Experience of analytics and reporting.

A determination to experiment and try new things before anyone else.

Additional Information

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.