Social Media & Digital Marketing Officer

Summary Kernels Energy Ltd is looking for an innovative, driven, and tech-savvy Social Media & Digital Marketing Officer to enhance our digital footprint, strengthen brand recognition, and facilitate our online communications. In this entry-level position, designed for professionals with 0–2 years of experience, the ideal candidate will play a vital role in overseeing our social channels, producing compelling digital assets, and executing marketing strategies that highlight our oil and gas projects, services, and corporate milestones. This role offers a valuable platform for emerging talent to cultivate expertise in content strategy, digital engagement, and brand management within the energy sector. Responsibilities Oversee the daily management and optimization of all company social media channels. Generate, schedule, and distribute engaging posts, including text, visuals, and short-form video content. Formulate and execute monthly content calendars to ensure consistent and strategic digital communication. Coordinate and support the rollout of broader digital marketing initiatives and promotional campaigns. Represent the organization professionally by monitoring and responding to audience inquiries and feedback. Contribute fresh content and updates to the corporate website and other online properties. Perform preliminary research on market trends, target audiences, and competitor activities to uncover growth opportunities. Track and analyze key performance metrics using analytics software to measure campaign success. Compile straightforward reports detailing engagement levels, reach, and overall campaign effectiveness. Partner with graphic designers and internal teams to produce high-quality visual assets and marketing collateral. Ensure brand consistency and unified messaging across all digital touchpoints. Stay current with evolving social media trends and propose innovative strategies to boost online visibility. Execute additional communication and marketing tasks as required by the team. Requirements Requirements: Foundational understanding of major social media networks and core digital marketing principles. Competence in writing compelling copy and creating basic digital content. Proficiency with design and management tools such as Canva or Meta Business Suite is preferred. Strong verbal and written communication abilities paired with excellent interpersonal skills. A creative mindset with a keen eye for detail and accuracy. Demonstrated eagerness to learn and adapt to emerging digital technologies. Proven ability to collaborate effectively within a team and deliver results within set deadlines.