Social Media Marketing Associate

Summary The Social Media Marketing Associate is a pivotal figure in defining SunFi's public identity, bridging the gap between brand strategy, community building, and business growth. This position is dedicated to transforming the company's mission into dynamic, cohesive, and captivating content across both digital and physical touchpoints. The role demands end-to-end ownership of social platforms, fostering an engaged audience, boosting campaign visibility, aiding in lead acquisition, and ensuring the brand voice remains approachable, authentic, and unique. Beyond simple content publishing, the incumbent will actively interact with customers, partners, and prospects, drive on-ground initiatives, and convert business goals into actionable content that builds trust and drives conversions. This is a dynamic, team-oriented position ideal for a professional who views social media as a dual-purpose tool for brand elevation and performance marketing, with a passion for execution, experimentation, and iterative improvement. Responsibilities Oversee and curate SunFi's presence on all major social platforms, including Instagram, Facebook, LinkedIn, Twitter, YouTube, and TikTok, ensuring posts are timely, consistent, and aligned with brand standards. Monitor all social channels daily to address comments, direct messages, mentions, and customer queries promptly. Cultivate a responsive and positive online environment by actively engaging with followers, agents, and partners. Identify and escalate critical customer issues, potential leads, or valuable feedback to the relevant internal departments for resolution. Uphold SunFi's distinctive brand personality—characterized by being helpful, human, and trustworthy—in every digital interaction. Design and implement content strategies that drive brand awareness, educate the audience, generate leads, and encourage conversions. Produce diverse content assets for digital channels (such as reels, stories, and posts) and support the creation of materials for offline events and field marketing. Tailor core messaging to suit different formats and audiences, ranging from B2C consumers to B2B partners and installers. Contribute creative ideas for product launches, promotional campaigns, and strategic partnerships. Ensure all creative output strictly adheres to SunFi's visual identity and strategic goals. Assist in planning and executing integrated marketing campaigns across digital and physical channels. Partner with the broader marketing team to maximize the reach of promotions, partnerships, and campaigns. Manage content calendars for campaign launches, teasers, and post-campaign storytelling. Develop specific content to support lead-generation efforts by driving interest and action. Provide support for on-ground activations, field campaigns, and event marketing. Drive pre-event awareness and attendance through targeted social media promotion. Capture and produce post-event highlights and recaps to extend the lifecycle and impact of events. Equip sales and field teams with ready-to-use social content for activations and recruitment drives. Utilize analytics tools to track and evaluate the performance of social media and campaign initiatives. Analyze key metrics including reach, engagement, follower growth, click-through rates, and inquiry volumes. Generate weekly and monthly performance reports featuring insights, learnings, and strategic recommendations. Leverage data-driven insights to optimize content strategy, posting schedules, formats, and messaging. Collaborate cross-functionally to ensure unified messaging and seamless execution. Enforce brand guidelines across all social and campaign-related materials. Share community feedback and content performance data with relevant teams to shape future strategy. Participate actively in brainstorming sessions, planning meetings, and campaign reviews. Stay current with evolving social media trends, new tools, and platform algorithm updates. Conduct research on competitor activities, industry shifts, and emerging content formats. Test innovative storytelling methods and engagement tactics to refine SunFi's digital presence. Continuously improve the brand's relevance, reach, and overall impact through iterative experimentation. Align daily activities with SunFi's broader marketing goals regarding brand building and lead generation. Foster a collaborative culture by engaging in marketing pods, meetings, and cross-functional projects. Execute any additional tasks assigned by leadership to support organizational objectives. Requirements Requirements: Possess a social-first mindset with a deep understanding of how content, community, and campaigns intersect. Demonstrate strong attention to detail and organizational skills capable of managing multiple content streams simultaneously. Combine creativity with commercial acumen, understanding how social efforts directly support sales and growth. Exhibit a proactive and curious attitude, showing comfort with testing new concepts and approaches. Communicate clearly and professionally in both internal and external contexts. Align personally with SunFi's mission to make clean energy accessible and aspirational.