Social Media Strategist

Develop and execute comprehensive social media strategies aligned with brand goals and marketing objectives. Plan monthly and quarterly content calendars across platforms like Instagram, Facebook, LinkedIn, YouTube, and Twitter (X). Define content pillars, tone of voice, and storytelling frameworks for different brands. Work closely with creative, design, video, and copy teams to ensure high-quality content execution. Analyze social media performance metrics such as reach, engagement, growth, CTR, and conversions. Identify trends, platform updates, and content opportunities to improve organic and paid performance. Manage brand communication, community engagement, and reputation across social channels. Collaborate with performance marketing teams to align organic and paid social strategies. Prepare weekly and monthly performance reports with insights and optimization recommendations. Guide the team on influencer collaborations, UGC strategies, and campaign-led content. Ensure consistency in brand messaging across all social platforms. Requirements 3-4 years of experience in social media strategy and content planning (mandatory). Hands-on experience managing platforms like Instagram, Facebook, LinkedIn, and YouTube. Solid understanding of social media algorithms, trends, and platform best practices. Experience with social media analytics tools such as Meta Insights, LinkedIn Analytics, Google Analytics, and third-party tools. Ability to derive actionable insights from data and performance reports. Excellent communication, presentation, and stakeholder management skills. Experience handling multiple brands in an agency environment is a plus. Exposure to healthcare, real estate, education, or service-based brands is preferred.