The Strategic Planning Senior Manager leads strategic thinking and provides direction across social, influencer marketing, and digital marketing campaigns. The role ensures strong brand understanding, sharp consumer insights, a clear communication strategy, and effective measurement frameworks that drive business and communication outcomes. This position acts as the strategic bridge between clients, creative teams, and internal departments, elevating strategy excellence across the agency.
What You Will Do
Strategic Development
Develop integrated communication strategies for digital, social, influencer, and always-on campaigns.
Lead brand strategy, campaign strategy, content strategy, and always-on planning roadmaps.
Analyze market trends, category landscape, and consumer behavior to uncover strong insights.
Craft strategic and creative briefs; collaborate closely with the Creative team to shape big ideas and innovative concepts.