Company Introduction
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Role Overview
Manage the company's image in and out of the company by using various means of publicity, such as media, to enhance the company's image in and out, and to maintain friendly relations with major stakeholders in and out of the country, newspapers, broadcasting, magazines, etc.
What You Will Do
Visual Storytelling & Narrative Strategy
Lead end-to-end visual content strategy for Taiwan Corporate Communications, aligning creative concepts with broader e-commerce, logistics, corporate, and employer brand narratives.
Partner directly with cross-functional stakeholders—including PR, Marketing, Public Policy, Employer Branding, and Operations—to uncover compelling stories, define creative angles, and establish target messaging.
Write, edit, and finalize compelling scripts, storyboards, and visual treatments for internal and external audiences, ensuring tone and style align with Coupang’s brand standards.
Hands-On Technical Production & AI Integration
Execute hands-on video editing, color grading, motion graphics, sound design, and post-production workflows for multi-channel distribution (e.g., social media, internal town halls, corporate landing pages, press kits).
Integrate modern AI-assisted creation and editing tools (e.g., AI video generation, automated voice/subtitle generation, smart reframing, AI audio restoration) to optimize production speed and creative output.
Maintain technical quality control across video formats, resolutions, localization, and technical specifications for diverse digital platforms.
Agency Direction & Shoot Management
Direct production agencies, creative vendors, freelance crews, and sound/lighting technicians during on-site or studio shoots, ensuring vision execution, quality control, and schedule adherence.
Act as an on-set lead or hands-on camera/audio operator for smaller, agile internal video projects as needed.
Oversee agency scope-of-work (SOW), production budgets, vendor selection, rights management, and asset delivery schedules.
Stakeholder & Cross-Functional Collaboration
Work seamlessly with regional and global communications leadership to adapt global video assets for the Taiwan market and elevate Taiwan’s operational stories globally.
Brief, prepare, and direct corporate executives, operational employees, and external partners during interview shoots, ensuring authentic and engaging performances.
Archive, organize, and manage Coupang Taiwan’s digital video asset library for efficient team-wide access and reuse.
Basic Qualifications
0–15+ years of professional experience in video production, multimedia storytelling, or visual content creation, with a strong background working within corporate communications departments, media organizations, or creative agencies.
Hands-on mastery of professional non-linear editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, After Effects) and audio production tools.
Demonstrated experience with AI video editing tools and workflows, with a proven track record of using technology to accelerate output without sacrificing quality.
End-to-end production proficiency: Strong portfolio demonstrating expertise in storyboarding, scriptwriting, interviewing, post-production, and directing agency crews on set.
Full professional fluency (written and spoken) in both English and Mandarin, with the ability to write scripts, direct talent, and collaborate across international teams in both languages seamlessly.
Preferred Qualifications
Prior video storytelling experience within E-Commerce, Retail, Consumer Tech, Supply Chain, or fast-paced corporate environments.
Demonstrated ability to manage multiple production pipelines simultaneously under tight turnaround deadlines.
Experience operating in a matrixed multinational corporate setting, managing executive expectations with poise and professionalism.
Strategic & Hands-On: Ability to conceptualize high-level creative direction and immediately execute the tactical scriptwriting, editing, and technical production required to make it reality.
Customer & Narrative Obsessed: Driven by a passion for clear, authentic, and emotionally compelling storytelling that resonates with external stakeholders and internal employees alike.
Cross-Functional Orchestrator: Highly collaborative communicator who works effortlessly with C-suite leadership, agency directors, operational teams, and regional peers.
Recruitment Process and Others
Recruitment Process
Details to Consider
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